Skyler Hardman Email & Phone Number

Performance marketing for crowdfunding campaigns.

Lehi, Utah, United States

As a Digital Marketing Manager at Jane.com, I am responsible for overseeing paid advertising on social platforms. With a focus on driving results and maximizing ROAS, I manage annual ad spends ranging from 4-16 million dollars.Key Responsibilities:• Develop and execute comprehensive paid advertising strategies across Digital platforms, including Meta, Google, Bing/Microsoft, Pinterest, LinkedIn, MNTN, Criteo.• Optimize campaigns to drive user acquisition, engagement, and conversions while maintaining efficient cost per acquisition and return on ad spend.• Leverage data-driven insights to continually improve campaign performance, targeting, and creative elements.• Successfully integrate and utilize incremental measurement tools to enhance campaign effectiveness and accurately measure key performance indicators (KPIs).• Collaborate cross-functionally with the marketing, design, and analytics teams to align ad strategies with overall marketing objectives.• Actively manage budgets, pacing, and campaign delivery to ensure optimal allocation of resources to consistently hit team targets.Achievements:• Implemented innovative advertising strategies that resulted in a significant increase in user acquisition and revenue growth. Saw consistent ROAS increases from Paid Social channels.• Successfully managed the integration of incremental measurement tools, enhancing campaign performance tracking and reporting accuracy.• Launched and optimized app-specific advertising campaigns for the Jane app, driving a substantial increase in app downloads and user engagement.

As a Digital Marketing Manager at Funded Today LLC, I played a pivotal role in developing and implementing effective digital marketing strategies across various social media platforms.Key Responsibilities:• Manage budgets and scaling of advertising efforts based on return on investment (ROI) and remaining campaign duration or inventory availability.• Continuously drive innovation by creating and conducting meaningful A/B tests to optimize performance, maximize ROI, and uncover new opportunities.• Strategically create and develop compelling pages and profiles on multiple social media platforms to drive brand awareness and engagement.• Interview, hire, train, and provide oversight to a team of paid media managers, ensuring they are equipped with the skills and knowledge to execute successful campaigns.• Onboard and maintain regular communication with clients, delivering data-driven and insightful advertising reports to showcase campaign performance and recommendations.• Craft engaging and persuasive ad copy that generates high-quality traffic and conversions for a diverse range of products and campaigns.• Utilize available resources to curate top-performing audiences in crowdfunding, leveraging data insights to optimize targeting and maximize campaign effectiveness.Achievements:• Successfully launched and managed digital marketing campaigns that resulted in significant increases in brand visibility, engagement, and revenue.• Built and mentored a high-performing team of paid media managers, fostering a culture of collaboration, innovation, and excellence.• Developed data-driven insights and recommendations that led to improved campaign performance and client satisfaction.• Implemented effective A/B testing strategies, resulting in enhanced conversion rates and campaign profitability.• Managed budgets in excess of 1 million dollars per year while maintaining positive ROAS.

Orem, Utah

Initially brought on board for a trial period, I quickly secured a full-time position at Clear Satellite, balancing responsibilities with academic pursuits. In this dynamic role, I traversed the United States, from Texas to Nebraska to South Carolina, producing high-quality videos under stringent deadlines. My expertise extended to crafting promotional videos and company updates, where I was deeply involved in scripting, shooting, and editing, particularly for training materials.In addition to my video production duties, I played a pivotal role in content creation, ensuring a steady stream of engaging material for various platforms. I dedicated half of my time to collaborating with web designers and the marketing team, focusing on online marketing strategies. This included substantial work with Facebook and Google Adwords, contributing to the company's digital presence and marketing success.

As a reporter, I covered every sport at BYU primarily focusing on football and basketball. Responsibilities included writing game/practice recaps as well as sidelining live sports. I produced reporter packages a couple times a month with very little supervision and hard deadlines.

Filming and editing events for archival and presentation purposes. Also included a four week trip to South Africa to document the tour of the Young Ambassadors performing group during which I helped to script many web videos and make a 30 minute documentary of the tour.

Bachelor'S Degree, Broadcast Journalism

Associate'S Degree