Skyler Hardman Email & Phone Number

Performance marketing for crowdfunding campaigns.

Lehi, Utah, United States

• As a Digital Marketing Manager at Jane.com, I am responsible for overseeing paid advertising on social platforms. With a focus on driving results and maximizing ROAS, I manage annual ad spends ranging from 4-16 million.
• Develop and execute comprehensive paid advertising strategies across Digital platforms, including Meta, Google, Bing/Microsoft, Pinterest, LinkedIn, MNTN, Criteo.
• Optimize campaigns to drive user acquisition, engagement, and conversions while maintaining efficient cost per acquisition and return on ad spend.
• Leverage data-driven insights to continually improve campaign performance, targeting, and creative elements.
• Successfully integrate and utilize incremental measurement tools to enhance campaign effectiveness and accurately measure key performance indicators (KPIs).
• Collaborate cross-functionally with the marketing, design, and analytics teams to align ad strategies with overall marketing objectives.

• As a Digital Marketing Manager at Funded Today LLC, I played a pivotal role in developing and implementing effective digital marketing strategies across various social media platforms.Key Responsibilities:
• Manage budgets and scaling of advertising efforts based on return on investment (ROI) and remaining campaign duration or inventory availability.
• Continuously drive innovation by creating and conducting meaningful A/B tests to optimize performance, maximize ROI, and uncover new opportunities.
• Strategically create and develop compelling pages and profiles on multiple social media platforms to drive brand awareness and engagement.
• Interview, hire, train, and provide oversight to a team of paid media managers, ensuring they are equipped with the skills and knowledge to execute successful campaigns.
• Onboard and maintain regular communication with clients, delivering data-driven and insightful advertising reports to showcase campaign performance and recommendations.

Orem, Utah

Initially brought on board for a trial period, I quickly secured a full-time position at Clear Satellite, balancing responsibilities with academic pursuits. In this dynamic role, I traversed the United States, from Texas to Nebraska to South Carolina, producing high-quality videos under stringent deadlines. My expertise extended to crafting promotional.

As a reporter, I covered every sport at BYU primarily focusing on football and basketball. Responsibilities included writing game/practice recaps as well as sidelining live sports. I produced reporter packages a couple times a month with very little supervision and hard deadlines.

Filming and editing events for archival and presentation purposes. Also included a four week trip to South Africa to document the tour of the Young Ambassadors performing group during which I helped to script many web videos and make a 30 minute documentary of the tour.

Bachelor'S Degree, Broadcast Journalism

Associate'S Degree