𝑩𝑨𝑳𝑨𝑵𝑪𝑬 𝑮𝑬𝑻𝑺 𝑹𝑬𝑺𝑼𝑳𝑻𝑺Equally strong creatively and strategically, I help companies re-brand, rewrite, redesign and recreate their marketing communications in order to achieve their business goals.> respected, collaborative team leader> excellent account manager and relationship builder> smart content strategy developer> excellent B2B writer and editor> organized, results-driven project manager> effective process-improvement specialist—𝑨𝑪𝑪𝑶𝑴𝑷𝑳𝑰𝑺𝑯𝑴𝑬𝑵𝑻𝑺> migrated, merged, and edited content from two legacy websites; designed and built new 44-page website single-handedly in 11 weeks> developed content for healthcare IT campaign: press releases, 12-page digital eBook, blog series, presentations, etc. – contract extended 600%> managed regional marketing and wrote content for healthcare services company – contract extended 400%> developed process for complex, customized, multi-product sale that transformed time-consuming, confusing process into simple, elegant, automated experience – doubling add-on sales> wowed client’s prospect with innovative, interactive presentation, resulting in $500K new business win for client> developed process and training for team I managed, enabling 25K parts ($750M in revenue) to be added to website, replacing 486 static PDFs with print-on-demand for Fortune 1000 company – 21.5% over goal – contract extended 200%> managed media relations for new product launch special event – achieved 425% of editor attendance goal—𝑺𝑲𝑰𝑳𝑳𝑺> digital marketing> content strategy> writing style ranges from PR to web content — and from scripts to brand storytelling> organic search optimization (SEO: from research to writing)> WordPress, CSS, HTML, browser testing, Google Analytics> Inkscape, Paint.NET, Scribus, MS suite> brand strategy and brand guidelines> presentation design> project management> print design—𝑬𝑿𝑷𝑬𝑹𝑰𝑬𝑵𝑪𝑬> B2B> high-tech> enterprise imaging> cybersecurity> financial services> legal> engineering design> manufacturing processes> rapid prototyping> startups> automotive> airlines> travel / tourism> SaaS> construction> medical devices> telecommunications> healthcare