Rich Patterson Email & Phone Number

Minneapolis

The job requirements of my position range from high-level management to hands-on involvement. Our team lean and versatile, so a broad skill set and the ability to wear different hats on a daily (if not hourly) basis is mandatory. But, in general, my role is to work directly with Account Executives and senior staff to help develop timelines, budgets and production workflows for our design team; and then subsequently coordinate, delegate and manage our creative resources throughout the lifespan of a given project. Despite the title of Creative Director I still remain actively engaged as a graphic designer – sometimes working as part of a team, sometimes as a solo artist. Other 'hats' I'm likely to wear include client presentations, storyboarding, video and audio editing, interactive development and even some copy writing. Because here at Intercross, the title of Creative Director isn't defined by any one responsibility. It is the sum of many.

Print, web, illustration, photography, copywriting, audio & video. I do it all – fast and affordable. 15 years of experience working on everything from health and wellness to automotive and industrial. I have the experience and the expertise to bring your vision to life.

Developed graphic identity for club programs and athletic events including logo creation, photography selection, development of color palettes and supporting graphic elements. Creating subsequent collateral materials ranging from in-club signs and banners to direct-mail and magazine ads. Campaigns would often include web, email and broadcast components. Experienced with web development, storyboarding, working with voice talent, composing/mixing audio, video editing and providing direction to outside studios. Art-directed photo shoots and performed almost all retouching/stylizing duties. Managed multiple projects on extremely tight deadlines and directed desktop personnel.

Relaunched the GM Goodwrench brand including print and broadcast, also revised their graphic standards program – essentially merging five GM divisions under a single, unified design. Created the program’s core elements including print ads, ad templates, brochures, product catalogs, folders, binders, media inserts and exhibit materials. Art-directed product photo shoots for GMC, GM Goodwrench and GM Performance Parts. Created product brochures, retail and point-of-sale pieces for Cadillac and Pontiac.