Carol Walker Email & Phone Number

Dublin, County Dublin, Ireland

• Workhuman® helps forward-thinking companies energize their cultures, unlock their employees’ passion and potential, and unite their workforce around a shared purpose. With the world’s fastest-growing social recognition.
• Build and execute a promotional strategy incorporating short-term flash-style events, compelling promotions, events and collections globally
• Excite and delight our customers and make their redemption and purchase experience memorable
• Work with Product & Technology to design on-site experiences that inspire our customers
• Drive data-based improvements to increase efficiencies and programme effectiveness
• Report on performance to inform strategic and day-to-day decisions – engagement, margin, conversion, on-site behaviour, etc

Dublin

• Responsible for the ongoing performance of Jurysinns.com and themidlandhotel.co.uk from day to day updates to project management of larger projects
• Work with Head of Marketing to design the digital marketing strategy, owning eCommerce deliverables
• Set online targets & agree delivery with senior management
• Own & implement digital strategy end-to-end, including post-campaign analysis
• Develop & execute promotional plan in line with digital marketing budget & company growth… Show more
• Develop & execute promotional plan in line with digital marketing budget & company growth objectives

Digital Strategy & Production

• Develop a Digital Strategy in line with overarching business objective with Direct Banking teams
• Manage online advertising campaigns from creative and media briefing through to final production
• Manage on-going SEO and PPC activity for targeted search terms
• Capitalise on initiatives being introduced across the Group by ascertaining costs and resource requirements
• Design new product and service pages, linking with product and channel owners to optimise customer journeys
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Dublin

• Manage product advertising campaigns including press, radio, outdoor, branch, online and internal communications
• Account management for internal customers (divisional stakeholders) including; research & development of client brief, brief media & creative agencies, evaluate creative, agency feedback, creative presentation to.
• Develop below the line elements including brochure ware and branch merchandising
• Manage… Show more
• Manage advertising and project budgets, reallocate funds as appropriate
• Responsible for all Customer Commitments communications as part of Ulster Bank – Help for what matters re-brand

Dublin

• Manage customer communications to deliver smooth customer transition from First Active to Ulster Bank
• Represent Communications Team at project working group meetings – deliver actions, sign off propositions, present communications strategy and collateral.
• Engage with Senior Management and Regulatory Risk Departments to sign off on all customer communications
• Manage incidents from a communications perspective and devise solutions which deliver minimum customer impact
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• Implement go/no go solutions for proposed live date, ensure clear communication to the branch network of same and execute communications plan Show less

Dublin

• Re-brand First Active in line with company objectives; review creative proposals, present new look and feel to key stakeholders and move creative from proposal to production. (Circa June 2008)
• Assist the marketing manager in all above the line campaigns and manage all supporting material – press, radio, online, branch merchandising and brochureware
• Daily management of marketing budget
• Promote new branches, manage promotional items and branch collateral stock levels
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• Deliver local marketing and affinity scheme branch material through Local Marketing Kit Show less

Dublin

• Assist the Migration Communications Manager develop a customer contract strategy
• Manage direct mail customer communications, and in branch messages
• Engage with multiple business areas to understand their requirements and identify impact on customers and on other business areas
• Attain appropriate stakeholder sign offs, manage expectations and objection handling
• Brief data team on requirements and sign off live lasers
• Work with Direct Marketing agencies to deliver… Show more

Dublin

• Managing the recruitment process from screening, interviewing and reference checking through to placement stage and providing an aftercare service to both candidates and clients
• Liaising with clients to assess their recruitment needs and provide them with the best possible service, with a view to building long term business relationships; negotiation of fees, PSL agreements and recruitment.
• Sourcing, telephone screening and conducting in-depth interview with candidates
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• Ensuring that monthly, quarterly and yearly financial and non-financial targets are consistently met and exceeded against tight deadlines
• Developing and maintaining strong internal relationships via cross selling and networking

Masters Of Business Studies, Marketing

Thesis topic – Ambush Marketing.

Postgraduate Diploma In Digital Marketing

Bachelor Of Commerce, Marketing

Analytics