Clayton Zook Email & Phone Number

• Have worked on federal contracts for Veterans Affairs (VA) and Centers for Medicare and Medicaid Services (CMS)Tasks can vary by contract but include:
• Lead a team of researchers to plan and execute various research studies that consistently generate new insights
• Collaborate with designers and product managers to align on research priorities
• Bring in team members to participate in research in order to help build understanding with the research process.
• Build relationships with stakeholders and others across the organization
• Create and upkeep ResearchOps guidance documentation to grow the research practice

Towson, Maryland

• Project managed $1.33 million annually of technology install, upgrade, and repair projects from quote to sign off, supporting $7.5 million in technology assets
• Collected and analyzed data to identify trends and inform decisions
• Facilitated feedback sessions with stakeholders
• Prioritized projects and coordinate the technology needs of multiples divisions
• Collaborated across multifunctional teams
• Adapted to unplanned situations, reviewed options, and communicated the way forward

• Developed and implemented department's social media plan, including content creation and paid marketing campaigns
• Built and grew a thriving social media presence across three popular platforms
• Utilize analytics data to inform strategic decisions that increase audience engagement
• Recruit and supervise ambassadors and profile take-overs

• Develop and implement service design strategy changes
• Designed instructional materials and procedures to train staff and lab patrons
• Adobe and Apple products expert
• Managed and trained a part-time staff of 12
• Managed department's computer labs and studios, including professional audio and video hardware and software

Baltimore

• Worked with a variety of companies on an agency basis, providing research services.
• Conducted qualitative and quantitative research, methods included interview, survey, heuristics review, competitive analysis, usability testing, analytics, whiteboarding, and focus groups
• Examined data to inform user experience and marketing strategies
• Developed personas, user flows, content analyses, and other deliverables
• Ensured user-centered design and cross-platform consistency
• Identified pain points and drafted low-fidelity user-friendly design changes based on research results

Huntsville, Alabama

• Worked with stakeholders to set requirements and make sure they were met
• Exceeded client expectations while maintaining project schedules and budgets
• Produced creative media content for clients including commercials, promotional pieces, and studio recordings
• Completed media projects utilizing Adobe Creative Suite software

Huntsville, Alabama

• Created deliverables, media content, that tells a story to convey a perspective or experience
• Interviewed officials and newsmakers, including in the moment followup questions
• Managed productions on tight deadlines

Master Of Science (Ms), Interaction Design And Information Architecture

Bachelor Of Arts (Ba), Audio And Video Production

Activities and Societies: Million Dollar Band, Honors College, Kappa Tau Alpha, Phi Mu Alpha, Gamma Beta Phi Business Minor