Daniel Peters Email & Phone Number

• Managing execution of all digital ad campaigns across Rocket Mortgage’s and Enterprise Holdings’ lines of business
• Working directly with clients to allocate creative plan across all campaigns and collaborating with media team to execute solutions for custom creative builds
• Systemizing client and agency plan directives to delegate activation work to offshore traffic team
• Media strategy consultation in relation to ad serving capabilities
• Primary point of contact to publisher sites and external vendors for all technical advertising issues and questions
• QA’ing floodlight tag implementation across all of Enterprise’s pages globally

Greater Detroit Area

• Launched digital advertising campaigns for Rocket Mortgage and Nationwide, tracking necessary reporting metrics.
• Troubleshot javascript and HTML tag issues with publishers to ensure proper ad performance and reporting.
• Supported media and analytics teams in reaching campaign objectives and investigating reporting discrepancies.
• Member of Ad Verification Taskforce, evaluated ad tech vendors to advise agencies on ad verification strategies.
• Brand safety, ad verification, fraud protection implementation and issue investigation.
• Created floodlight tags and QA implementation to accurately track website conversions.

Greater Detroit Area

Worked on Digital Campaign management for Nationwide, MEDC, Priority Health, and ALDI

Ann Arbor, Michigan

• Maintained the University's life safety equipment on campus, including fire extinguishers, AEDs and emergency eyewash and shower stations.
• Regulated equipment to ensure up-to-date and functioning safety necessities were in use.

Milan Area, Italy

• Immersed in Italian work culture through internship with Mamu Magazzino Musica.
• Managed and organized store inventory and integrated into foreign business environment.
• Developed international competency and expanded cultural perspective.

St. Clair Shores, Michigan

• Prepared functionality and presentation of yacht or special event site prior to events.
• Managed maintenance and safety during events, upheld 100% safety record.
• Collaborated with other crew members, wait staff, and cruise directors to ensure every event successfully reflected professional and entertainment standards of the company.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Communication And Media Studies