Daniel Peters Email & Phone Number

• Managing execution of all digital ad campaigns across Rocket Mortgage’s and Enterprise Holdings’ lines of business• Working directly with clients to allocate creative plan across all campaigns and collaborating with media team to execute solutions for custom creative builds• Systemizing client and agency plan directives to delegate activation work to offshore traffic team• Media strategy consultation in relation to ad serving capabilities• Primary point of contact to publisher sites and external vendors for all technical advertising issues and questions• QA’ing floodlight tag implementation across all of Enterprise’s pages globally

Greater Detroit Area

• Launched digital advertising campaigns for Rocket Mortgage and Nationwide, tracking necessary reporting metrics.• Troubleshot javascript and HTML tag issues with publishers to ensure proper ad performance and reporting.• Supported media and analytics teams in reaching campaign objectives and investigating reporting discrepancies.• Member of Ad Verification Taskforce, evaluated ad tech vendors to advise agencies on ad verification strategies.• Brand safety, ad verification, fraud protection implementation and issue investigation.• Created floodlight tags and QA implementation to accurately track website conversions.

Greater Detroit Area

Worked on Digital Campaign management for Nationwide, MEDC, Priority Health, and ALDI

Ann Arbor, Michigan

• Maintained the University's life safety equipment on campus, including fire extinguishers, AEDs and emergency eyewash and shower stations.• Regulated equipment to ensure up-to-date and functioning safety necessities were in use.

Milan Area, Italy

• Immersed in Italian work culture through internship with Mamu Magazzino Musica.• Managed and organized store inventory and integrated into foreign business environment.• Developed international competency and expanded cultural perspective.

St. Clair Shores, Michigan

• Prepared functionality and presentation of yacht or special event site prior to events.• Managed maintenance and safety during events, upheld 100% safety record.• Collaborated with other crew members, wait staff, and cruise directors to ensure every event successfully reflected professional and entertainment standards of the company.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Communication And Media Studies