Daisy Parker Email & Phone Number

United States

New York, Ny

As Key Account Manager at Keds, I was responsible for the delivery of strategic brand sales and marketing goals. Using forecasting tools, studying consumer needs and opportunities, and building strong relationships, I was able to establish new business with target premium accounts and to maintain them. Drawing upon my strong, creative problem solving skills, I worked alongside accounts in order to develop product based upon their specific needs, and worked through seasonal performance issues to benefit the partnership with account suppliers. Additionally, I managed replenishment programs and was ultimately able to increase internal margins. _____Founded in 1916, Keds is an American brand of canvas shoes with rubber soles. It was responsible for producing the first mass-marketed canvas-top “sneaker.”

Seattle, Wa

Utilizing the skills acquired in my previous position with Nordstrom, I continued to build upon relationships with suppliers and also taught, coached, and motivated assistants in order to better prepare them for next-level promotions. With the goal of maximizing both sales and profitability, I worked to develop a business plan based upon consumer wants and needs as well as fashion trends. Through inventory management and lower pricing in the competitive off price industry, I was able to save the company financial resources. This business plan proved successful. I took sales revenue from $50M to $70M and managed the expansion of 50 additional stores within three years. _____Nordstrom Rack is a fashion retailer owned by Nordstrom Inc. It offers branded clothing and accessories at a large discount.

Seattle, Wa

As the Women’s and Kids’ Athletic Shoes Assistant Buyer, I accomplished a number of responsibilities. I worked with the Head Buyer to plan and execute the assortment of product through sales report analysis. Drawing upon my ability to multi-task, I managed product purchase orders as well as store communications and contests. The development and maintenance of relationships was key to brand success. Getting to know our suppliers and department managers at multiple stores ensured that the buy strategy was clearly and properly executed. _____Founded in 1901, Nordstrom Inc. is an American chain of luxury department stores, headquartered in Seattle, Washington and also operating in Canada. The company began as a shoe retailer before expanding its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances.