In my current role, I am responsible for developing and communicating creative advertising concepts and ideas across a diverse range of brands and industries. I take the lead in mentoring and guiding designers, ensuring the delivery of exceptional work characterized by a strategic, customer-focused, and data-led approach.• Generating creative concepts for visual campaigns • Collaborating with cross-functional teams to brainstorm ideas• Overseeing the design and development of visual assets and visual consistency across all aspects of a campaign • Ensuring the adherence to brand guidelines and standards• Managing multiple projects simultaneously from concept to completion• Setting project timelines and ensuring timely delivery• Providing clear art direction to designers and other team members.• Leading and directing a team of designers and other creative professionals• Providing guidance, feedback, and mentorship• Promoting growth and innovation within the team. Leading workshops and curating learning resources that contribute to the creative culture• Building and maintaining strong client relationships, as well as fostering collaboration with partner agencies• Effectively communicating design concepts to both technical and non-technical stakeholders• Adapting to changing priorities and tight deadlines• Challenging the status quo when appropriate, pushing clients and colleagues outside their comfort zones to foster innovation and growth

As a versatile freelance designer, I consistently deliver impactful design solutions for a diverse range of clients across Canada, from local businesses to prominent non-profit organizations. I have a proven ability to adapt to client needs, ensuring that design solutions align with their goals and values.Areas of specialization include:• Branding & identity• Digital advertising• Print advertising• Website design• Email marketing design

Responsible for managing and completing the design work of online marketing campaigns for multiple Wishpond clients. Worked with over 350+ clients around the world.Client work includes the designing of landing pages, Facebook ads, Google display ads, LinkedIn ads, popups, email templates and various online assets required for a successful campaign. Design internal and external assets for the Wishpond brand. Provide design feedback and direction when needed. Responsible for the 2017 rebrand design of the Wishpond website.

Responsible for the conception, design and presentation of multiple unique creative campaigns. Managed print production process of marketing pieces, and maintained strong partnerships with external print production vendors.Assisted with administration work when needed. Various projects (but not limited to) include: • Banners • Posters • Flyers • Newspaper/Magazine Ads • Passes • Web Ads • Stationery • Marketing Flashes

Responsible for promoting AIESEC Manitoba's activities internally and externally. Lead, managed, train, and tracked the individual development of 4 group members. Facilitated in learning sessions and assisted in preparing and planning of events. Built a strong foundation for the Communications team of AIESEC Manitoba.