Dalia Morad Email & Phone Number

Toronto, Canada Area

‐ Established the design and UX teams’ practice for SAAS products, proprietary software, and client projects including 200 brands in over 20 countries.‐ Guided and mentored the design and UX teams by encouraging teamwork and a positive creative culture focused on growth.‐ Spearheaded brainstorming, proactive sessions and conceptual development with the technology, social and search teams to bring innovative ideas and product vision to market with a positive ROI.‐ Strategized and… Show more ‐ Established the design and UX teams’ practice for SAAS products, proprietary software, and client projects including 200 brands in over 20 countries.‐ Guided and mentored the design and UX teams by encouraging teamwork and a positive creative culture focused on growth.‐ Spearheaded brainstorming, proactive sessions and conceptual development with the technology, social and search teams to bring innovative ideas and product vision to market with a positive ROI.‐ Strategized and executed stakeholder presentations including scope efforts, discovery meetings, creative strategies and roadmaps.‐ Orchestrated and streamlined a cross functional team on the entire design process including discovery, brief creation, research, user flows & UX, wireframing, UI designs, development hand-off and testing.‐ Challenged and introduced new and innovative methods of creative execution while ensuring consistency and met deadlines.‐ Improved the creative teams efficiency by establishing a process that allowed for split product and project pods running slightly different agile workflows that fit their respective goals and sprint planning. Show less

‐ Influenced and lead a multi-disciplinary digital team in translating marketing brand objectives into unique creative strategies and design solutions of multi-platform products for diverse client portfolios in industries including NGOs, Healthcare and marketing agencies.‐ Ensured production quality through constant collaboration with clients and reported on key project milestones.‐ Assured projects are under budget and achieve the client’s vision and road map.

‐ Collaborated alongside the creative team, guiding junior and intermediate designers in concept creation, art direction and interaction design of digital media campaigns for the MENA region, France and Spain that exceeded the clients’ expectations.‐ Spearheaded initiatives in a wide array of award winning product marketing, branding, UX design, video and mobile marketing techniques that lead to increased brand media coverage, prominent social media presence, multiplied brand followers, and… Show more ‐ Collaborated alongside the creative team, guiding junior and intermediate designers in concept creation, art direction and interaction design of digital media campaigns for the MENA region, France and Spain that exceeded the clients’ expectations.‐ Spearheaded initiatives in a wide array of award winning product marketing, branding, UX design, video and mobile marketing techniques that lead to increased brand media coverage, prominent social media presence, multiplied brand followers, and the inclusion of campaign events in the Guinness Book of World Records. Show less

Working on Print and Digital Media SolutionsFeatured Clients: Leobernet, Transmed

Working in a collaborative environment alongside the creative team on the Concept Creation, Art Direction, and Interaction Design of Digital Media Campaigns for the MENA, France and Spain.Featured Clients: Snickers, Quaker Oats, Diesel, VW, L'Oreal, CK, Clarins, Bourjois, Rimmel, Monopoly, SNCF

Translation of client needs into Creative Web Solutions and Motion Design.Featured Clients: Bank Audi and Harriri foundation.

‐ Challenged with handling the Public Information Department and awarded the Smooth Coordination & Positive Thinking Award for successful coordination of the program.‐ Influenced and lead a team of designers and journalists in creating and maintaining the image of the program in print and web mediums.‐ Coordinated directly with major stakeholders, including board members and sponsors in order to successfully balance between sponsors’ exposure in the program while ensuring event… Show more ‐ Challenged with handling the Public Information Department and awarded the Smooth Coordination & Positive Thinking Award for successful coordination of the program.‐ Influenced and lead a team of designers and journalists in creating and maintaining the image of the program in print and web mediums.‐ Coordinated directly with major stakeholders, including board members and sponsors in order to successfully balance between sponsors’ exposure in the program while ensuring event promotions are under budget. Show less

Acquired skills in Video Editing and Montage

Bs, Graphic Design Digital Media Emphasis

Activities and Societies: - Video Editing workshop with Deena Charara (Spring 2007 at LAU) - Kid's Books illustration workshop with Eva.

French Baccalaureate, Economics And Sociology

Activities and Societies: Member of the girl's basket ball team