Jen Mcdonnell Email & Phone Number

Toronto, Canada Area

• Recruited by former boss at CanWest/Postmedia to lead and grow the social media team (both organic and paid) of a digital marketing startup• Strategize, create and execute digital advertising campaigns with substantial budgets across a wide variety of clients and industries• Manage a team of direct reports, freelancers, and contractors• Analyze and optimize campaigns on an ongoing basis to continually improve results • Present results, progress and recommendations to clients, stakeholders and leadership• Work closely with a cross-functional team that includes social media, search, design and development professionals to assist our clients with advertising strategy, setup, management and reporting• Work closely with external partners and agencies to align digital campaigns with traditional advertising efforts• Establish and manage clients' social media properties• Produce custom content, editorial calendars and blogs• Lead webinars and training on social media, blogging and digital marketing best practices

Toronto, Canada Area

• Deployed deep expertise of digital and traditional editorial mediums to devise and execute content initiatives that engaged both web and newspaper audiences while meeting sales objectives• Managed editorial team’s priorities, schedules and mandates (including direct reports, multiple freelancers and interns)• Developed career paths and ensured employees’ success through goal settings and reviews• Worked with Sales and Marketing to increase revenue and brand awareness• Sourced and implemented new digital products and web/app functionality (working with both internal resources and third-party vendors)• Developed and implemented original print and video franchises• Created editorial microsites and co-ordinated special event coverage• Wrote and copy-edited staff and freelance content for publication across the Postmedia network of newspapers and websites• Created and presented product and content strategy to senior management• Brainstormed, created and implemented customized Sales initiatives• Analyzed user behaviour and traffic patterns to optimize content and sales strategy• Provided weekly and monthly reporting for senior management on staff utilization, project allocation and tracking against planned resources• Led a site re-launch to optimize SEO, usability and generate traffic/revenue• Created and implemented Dose.ca’s social media strategy (Facebook, Twitter, Tumblr, Foursquare, etc.). Shared best practices with larger Postmedia network

Toronto, Canada Area

• Instrumental in transitioning Dose from a print publication to an online-only property• Created timely, entertainment-related daily news articles and photo galleries• Coordinated with Postmedia newspapers to extend Dose's reach with editorial placement throughout newspaper network• Liaised with Sales to develop revenue-generating campaigns, contests and initiatives

Toronto, Canada Area

• Recruited by former boss at AOL to help launch the digital side of a new CanWest Mediaworks print publication• Interviewed celebrities for feature-length articles to be published in Dose and in Postmedia Network newspapers across the country• Created timely, entertainment-related daily news articles and features• Developed initiatives to cross-promote the website and the print product• Planned and implemented video and audio podcasts

Toronto, Canada Area

• Created and maintained editorial calendar for Canada.com’s Entertainment channel• Managed team of editors and content writers• Programmed channel with original, newspaper and wire copy• Worked with the Postmedia sales team to generate revenue-driving editorial initiatives• Drove editorial initiatives across digital properties to maximize traffic throughout the network• Designed, QA'd and implemented white label Entertainment solution across Postmedia Network’s newspaper sites.

Toronto, Canada Area

• Oversaw editorial direction of three website channels: Music, Teens and Games• Planned and developed editorial schedule and franchises• Built, edited and uploaded web pages using HTML and propriety tool• Coordinated with other editors to compile entertainment-based packages• Worked with other departments to publicize tools and plan cross-promotions• Helped plan, design and launch new online radio player

Toronto

• Oversaw editorial direction of two website channels on MochaSofa: Work & Money and Leisure & Pastimes• Developed and wrote original articles and newsletters• Built, edited and uploaded Web pages using HTML and Dreamweaver• Interviewed, supervised and managed interns• Commissioned and edited content from freelancers• Helped design, debug and launch new website• Worked with publicists, freelancers and magazine editors to produce content• Worked closely with Canadian Living and other editorial teams at Transcontinental publications

Journalism

Ba, English