Lead B2B marketing systems area, and support and maintain marketing technology. Oversee marketing automation platforms and integrations with other tools. Research and evaluate new technologies, and deploy new systems. Partner with Legal and IT on security, compliance and contracts. Lead B2B email marketing and marketing research programs. Lead team of marketing managers and specialists.

Led email marketing and marketing automation functions. Led a team of professionals across creative, systems, reporting and data operations. Evaluated, implemented and integrated marketing systems. Ran digital campaign production function creating campaigns in the marketing automation platform. Built and led a technical team overseeing a custom enterprise marketing automation deployment. Deployed multiple workflow and project management tools. Mentored, coached, and developed a team of demand generation specialists, business/systems analysts, and data scientists.

Account management for client direct marketing and fulfillment programs. Responsible for multiple clients in the financial industry. Oversaw all aspects of fulfillment programs, custom business systems and operations on behalf of clients. Responsible for client P&L, revenue forecasting, invoicing, inventory management, cross-selling and up-selling services, operations, and overall client satisfaction.

Managed workflow and supervised team responsible for account operations and customer correspondence. Oversaw capacity reporting and workflow modeling for the operations department. Automated capacity forecasting based on projected work volumes.