Content Marketing Manager
Current* Develop and execute a comprehensive content strategy to reach B2B buyers of technology at each marketing funnel stage via owned, paid, and partner channels.* Ensure consistent messaging and brand tone/voice across social media, case studies, blogs, web content, long-form content, emails, newsletters, and sales collateral to help grow the business. * Monitor content marketing KPIs for all digital activities, apply data-driven insights to optimize campaign results and iterate based on those insights to make real-time changes as necessary.* Develop fresh, original content by interviewing internal subject matter experts and customers and performing in-depth research on the market, customer challenges, and competitive solutions.* Develop and evangelize the editorial calendar for focused digital campaigns to achieve the company's objectives and KPIs.* Apply multitasking abilities to achieve timely delivery of projects.
