Regional Vice President for Southern California, Colorado, Utah and Minnesota.

Promoted to oversee all aspects of Sales, Operations, Human Resources, Visual Merchandising and Profit and Loss Management in 31 Specialty (Brooks Brothers, Brighton, Spanx, and Shades of Time) and Travel Essential stores in 6 airports in San Diego, Los Angeles, Palm Springs and Las Vegas generating $36M in sales. Responsibilities included:* Talent Management of the leadership teams in each location. Focused on individual growth as leaders and business managers. Resulting in a strong internal promotion bench. * Lead the annual budget planning process for Sales, General Expenses and Payroll.* Communication of key priorities and deadlines to the team and follow up to ensure completion* Set the tone for the company Mission Statement and Core Values during location visits.* Ensured compliance to California labor laws and Human Resource best practices with partnership with Regional HR Manager.* Inspect and report on compliance to all merchandising directives and Plan-o-grams.* Build and foster positive relationships with key decision makers at each airport.* Utilize sales reports and key performance indicators (KPIs) to identify business and people development opportunities.* Research local/regional trends and communicate findings to the merchant organization. * Provided direction and leadership in the opening of the new LAX operation. Including sourcing and leasing offsite warehouse facility, hiring of the leadership team, coordinating construction contractor, setup and merchandising of 6 new stores and establishing operational best practices. Awards:- USAToday's 2016 10 Best Award for Best Airport Newsstand/Travel Essential Store Nationwide for Univision store at LAX.

Promoted to hire, train and lead a new team in opening a $9M, 10 Specialty and Travel Essential Stores, at the San Diego Airport. Overall responsibility for Sales, First Class Customer Service, Operations, Human Resources, Merchandising, Loss Prevention and bottom line P&L on a daily basis. Responsibilities included:* Communicate and train the company's Mission Statement and Core Values using active management style and setting high expectations. * Provide leadership and individual development plans for top performers to foster internal promotions and strong morale. * Manage payroll budgets/scheduling in each of the 10 stores to maximize sales and service opportunities and stay within plans.* Coordinate all merchandising directions and sales promotions each week using strong training and delegation to the team. * Weekly and Monthly review of selling reports, schedules and P&L to identify opportunities and control expenses. * Direct and train the team on compliance to operational best practices, merchandise presentation guidelines, expense control, safety, and loss prevention. * Use company tools as well as fun and innovative programs to drive associate engagement and productivity on KPIs (ie: Customer Service, Dollars per Enplanement and Treat our Troops), * Build and foster productive relationships in and outside the organization.* Coach and role model superior customer service and selling skills especially in Specialty stores. * Regional resource for facilitating new hire training for 7 General Manager/Assistant General Managers.Awards:- Best News and Gift Store Operation 2013 - Performance and Relationship Award 2013.- Awarded Golf Digest Magazine Top 100 Off Golf Course shops in 2014

Led the operation of 4 Specialty and Travel Essential stores at the highly seasonal Palm Springs Airport with annual sales of $3.8M. Responsibilities included:* Daily supervision of the team, writing of schedules, performance management, human resource compliance, hiring, and training.* Monitoring compliance of all receiving, shipping, bookkeeping, loss prevention and safety standards. * Understand and manage a highly seasonal business with regards to planning staffing needs, depth of product assortment, operating hours and operational issues. * Weekly and monthly review all sales and KPI reports along with P&L to identify opportunities and control expenses. * Regional resource for training of new managers, assisting other locations with operations and human resource issues, assisting with opening new locations and working with merchant team on regional merchandise assortments.* Drive total sales daily. Resulted in sales growth of 26% over 4 years. Awards- Rookie Manager of the Year 2009- Best Overall Human Resource Administration 2009 - Store Manager of the Year 2010 - Best Shrink Results2010- Best News and Gift Store Operation 2010.- Performance and Relationship Award for 2009, 2010 and 2011. - PGA Tour Shop recognized by Golf Digest Magazine as Top 100 Off Golf Course Shops in 2009 and 2010.

Led the 2nd highest volume Region in the Company in all aspects of Sales, Operations, Human Resources, Loss Prevention, and Visual Merchandising with 15 stores and 200+ employees. Generated $28M in sales in Northern California and HawaiiResponsibilities included:* Ensuring each store was staffed appropriately using performance management, individual development plans, networking, and recruiting by working with the leadership and persona involvement. Resulted in 75% internal promotion rate for managers. * Plan and orchestrate the set up and opening of 4 new stores within 3 years. * Coordinate the flow and storage of merchandise to the remote and high volume Hawaii market using innovative order placement and tracking systems along with accurate inventory in onsite warehouse facilities. * Train and monitor store leadership teams on planning and prioritizing work load in a SKU intensive environment to meet deadlines, store presentation standards and maintaining a safe store every day. Awards:- Regional Manager of the Year, 2007

Responsible for all aspects of the store operation including sales, profitability, customer service, human resources, visual merchandising, operations and safety in a 275,000 square foot, $40M store with 22 direct reports and 325+ associates. * Exceeded sales plans 3 years in a row through focus on customer service, partnering with buying team to effect assortment content and levels, analyzing sales numbers to make informed decisions on product placement/allocation in the store. * Enhanced store culture through development of unique and motivating programs that established a sense of pride and ownership at every level resulting in a total store commitment to achieve goals. Improved internal rankings in two key metrics: Customer Service improved ranking to 37th from 75th and new credit card account development improved to 49th from 75th position. * Promoted 2 Divisional Managers to General Store Managers and 2 Sales Managers to Divisional Managers. * Managed a 10 month, $10M renovation utilizing strong leadership, planning and communication skills.

Total responsibility to achieve financial objectives for sales profit and shortage for a 150,000 square foot, $22M store with 15 direct reports and 175+ associates. * Exceeded year over year sales objectives through a relentless focus on customer service and key business drivers. * Improved customer service ranking to 9th from 18th by developing the store team’s proficiency in customer service and selling skills. Enhanced existing company programs with fun and new approaches to bring excitement to the team.

Spent 15 years with Macys advancing from sales associate through the executive training program. Had the full experience of buying line and store line training. Established a career long pattern of constant moves forward with increased responsibilities and varied roles.