Dana Travis Email & Phone Number

Overland Park, Kansas, US

Burlington, MA, US

• Spearheaded the discovery, design, implementation, documentation, training and maintenance of Ascend Learning’s first UI/UX design system; Fast Track, while simultaneously managing team capacity and completion of all.
• Initiated the design of shared service templates, each documented with user flows, scenarios, negative testing paths and usability notes, resulting in 5x faster design completion and consistent patterns company-wide.
• Championed company-wide usage of the design system while also providing progress updates to the senior leadership team.
• Proactively led training sessions and performed regular UI/UX audits with designers to ensure the design system met their needs and to identify any new components or patterns or updates to existing ones.
• Partnered with development teams to ensure UX patterns and visual designs were consistent company-wide and met Level AA for accessibility.
• Identified, piloted and implemented company-wide process solutions to aid teams with capacity planning, design lead time, shared service adoption and design system governance.

Overland Park, Kansas, US

• Spearheaded the creation and launch of FireMon’s first design system while simultaneously leading all UI/UX design initiatives across four products in collaboration with cross-functional teams.
• Saved the company 30K by leading the new visual design direction while working closely with the CPO and product/development teams.
• Designed and implemented reusable component libraries and patterns resulting in 2x faster design completion.
• Created and maintained the company-wide style guide and pattern library which became the source of truth for all product, development, and QA teams.
• Recognized as a trusted advisor, team-player and the company’s UI/UX expert.
• Promoted adherence to UI/UX consistency and ADA accessibility.

• Helped clients achieve their business goals, by providing UI/UX designs, expertise and recommendations, while working cross-functionality with the CEO partners, UX directors and designers. Contributions resulted in.
• Produced and presented data-driven designs to clients. Project activities included wireframes, interactive prototypes, high-fidelity mock-ups and visual design strategies.
• Adept at quickly digesting and understanding the client’s industry and project details in order to produce quality designs that solve for the client’s unique needs.
• Actively contributed ideas and solutions ideas and solutions in team meetings, weekly design reviews, and client-facing discussions.

Fort Myers, Florida, US

• Promoted to the National Accounts Team as senior UI/UX designer/developer, within 12 months of hire, due to strong performance and timely completion of tasks.
• Spearheaded the design, development and launch of Nissan’s fully-responsive Certified Pre-Owned website, resulting in the first project on the National Accounts Team to be delivered on time.
• Team player who actively contributed ideas and solutions in meetings, daily stand-ups, retrospectives, and client- facing discussions.
• Mentored and trained new team members

• Led effort to redesign and code infoUSA’s multi-million dollar generating web application (www.salesgenie.com) using Dreamweaver, Fireworks, Photoshop, CSS, HTML and JavaScript
• Incorporated feedback and requirements from customer representatives, business owners and focus groups, performed competitive analysis and created task flows in order to design the best user experience for multiple.
• Designed wireframes, prototypes, interfaces and design composites for both new and existing sites
• Presented wireframe and prototypes to Business Owners, Product Managers and Development showcasing the best user experience for new and existing web applications
• Created standard documents and user patterns for multiple infoUSA web applications
• Responsible for working with recruiters and interviewing contractors for the Sales Genie project

Kansas City, MO, US

• Performed a site audit and content inventory on existing corporate website and intranet
• Designed low-fidelity wireframes, site-maps and visual composites for collaboration and presentation purposes
• Researched and gathered methods to enhance user-friendliness and improve site cohesiveness
• Led effort to restructure, redesign, develop and implement the Burns & McDonnell web site (http://www.burnsmcd.com) in less then six months while working closely with the CEO, marketing director, and marketing manager.
• Actively updated websites based on internal needs, new research and design trends