To simplify the way businesses connect with their customers by providing innovative, technology driven direct mail solutions. We create lasting relationships through transparency, expertise and measurable results.

- Responsible for a multi-million-dollar direct mail budget for new customer acquisition across North America.- Number one priority; identify what our best customers looked like and found more that look just like them based on a 36 month LTV model.- Exceeded corporate objectives for new customer growth in 15’ by a substantial margin, making it one the best years in terms of FTB growth in the company’s storied 50-year history. On pace to exceed that number again in 16’.- Management of mail order circulation of over 10MM pieces, targeting SMB’s throughout North America.- Worked feverously with key data partners on:- - - Managed existing models; coordinating delivery of incremental FTB’s on a monthly basis to keep the models updated and relevant.- - - Built new acquisition models with our data partners based on recent trends and new concepts.- - - Identified weak segments and selects.- Constant view of core KPI’s- Developed monthly, quarterly, bi annual and annual reports and presentations to Senior Management.- Developed Offer, Creative and Product Rotation strategies to keep the mail order program relevant and responsive.- Worked closely with multiple departments to ensure on time execution of the mail order program, including:- - - Merchandising Team; selecting new products to sample, making improvements on existing products and developing derivatives of proven product winners to test.- - - Supply Chain; delivering detailed forecasts to accurately plan based on recent demand.- - -Analyst Team; worked closely with our analyst group in order to develop strategies and implement actionable tactics based by leveraging the most recent and historical data points.- - - Legal Team; frequent communication with our legal resources to ensure that our go to market ideas and strategies are within compliance.- - -List Processing and Production Units; daily coordination with our LP and Production teams to maintain target mail dates.

• Training new and existing team of 35 Inside Sales Reps & all new hires on a monthly basis on strategy, technique and product knowledge.• Develop and implement sales plans for data and related service offerings.• Responsible for company wide list rental sales, list product development and management.• Grew gross annual list revenue over 400% within 2 years.• Analyzing customer requirements & leading the sale of the list to the customer.• Working with Inside & Corporate Sales Teams in identifying new data sales opportunities• Leveraging existing list business relationships & identifying new relationships with data vendors to increase MP’s suite of data products.

• Managed active base of over 250 accounts, ranging from SMB to Fortune 1000.• Trained new & existing sales staff on web based & server based mailing list count & order systems.• Built and managed pipeline of prospects, through telephone calls & highly targeted / small run direct mail campaigns to industry specific verticals as well as the broker/reseller channel. • Responsible for shared management of over 200 compiled & response, business & consumer databases.• Field in-bound sales calls from prospects & existing clients, identify needs, qualify the lead & consistently close a large majority of these requests.• Managed all project resources for targeted opt-in email campaigns on an as needed bases for clients and ensured each job had the proper selections & logistics to meet & exceed the client’s expectations.• Researched & evaluated potential new data vendors on a reseller basis, created direct marketing data products & solutions based on these relationships.

• Top revenue producer within group of 15 during last two years of tenure.• Continuously prospected as well as pursued inbound leads in a telesales environment making anywhere from two to three hundred phone calls a week.• Developed marketing strategies with existing clients and prospects including target market demographics, establishing geographic parameters to market within their assigned territories in the United States and Canada.• Followed up with existing clients on a timely basis utilizing traditional Customer Relationship Management methods.• Consulted clients on product usage and providing technical support when needed• Researched business development avenues in a pre IPO Internet startup culture.

• New England Coordinator for Major League Soccer’s Dribble, Pass & Shoot competitions. Soccer skills challenge for children ages six to fourteen. Shadow to the NFL’s Punt, Pass & Kick program.• Responsible for the development, implementation and coordination of over sixty New England competitions involving over three thousand participants. • Executed community outreach programs for the New England Patriots Football Club, New England Revolution Soccer Club and Foxboro Stadium including the unveiling of CMGI Field, now Gillette Stadium.• Worked in conjunction with the Marketing and Corporate Sponsorship Sales departments for both teams and Foxboro Stadium.• Fulfilled game day and special event promotions.