Dana Smith Email & Phone Number

Cincinnati Area, Oh

-Developed annual inbound content marketing strategy and editorial content calendar for Simply Money Advisors with the goal to increase brand awareness, build trust with our target market via education about investing, financial planning and retirement planning, and convert leads into clients-Served as “gatekeeper" and editor for all content distributed through our organic media platforms to ensure consistent messaging and brand voice; channels included radio, TV, print, videos, blogs, whitepapers, email, and social media -Distilled complicated and dry financial subjects into straightforward, "digestible," and relatable concepts across various media formats-Worked closely with Sales to understand and leverage what was driving our ideal client through the doors -Curated and strategized Simply Money Advisors' social media content, resulting in 20% organic Facebook growth year-over-year-Produced daily topical radio show aimed at educating our target audience on money, investing, saving, and happenings in the economy, all while using easy-to-understand language

Cincinnati, Ohio Area

-Wrote and produced compelling lead-ins for newscasts to retain and grow viewership for the 5pm & 6pm news-Utilized promotions knowledge to add creative spark to internal news teases-Produced engaging topical news promos to retain and grow viewership for the 11pm news-Wrote succinct news, radio, and web copy, usually under tight deadlines-Helped maintain WCPO’s social networking accounts-Assisted with deadline-driven task of preparing four newscasts for air

Cincinnati, Ohio Area

-Produced urgent topical news promo spots that consistently grew audience rating/share for 11pm newscast-Promoted, developed, and contributed to the continued growth of on-air station branding and marketing franchises-Produced powerful spots promoting special sweeps stories-Produced eye-catching Proof of Performance spots to reinforce WCPO's identity as the market's "breaking news leader"-Designed Flash ads for wcpo.com promoting station marketing franchises-Produced the 2008 Scripps-Corbett Awards corporate presentation

Cincinnati, Ohio Area

-Directed live local news and weather cut-ins-Operated Chyron for morning and evening newscasts-Prepared show rundowns and scripts in timely fashion for anchors-Floor directed and clearly communicated show changes