Dan Mccoy Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois

Greater Chicago Area

- Execute DMP, MTA/MMM, and consumer insight analytic projects for Fortune 100 Financial Services, Insurance, and Telecom companies- Present consultative digital marketing recommendations to executive level stakeholders, leveraging online and offline marketing performance data- Develop and measure statistical tests with clients across digital and direct marketing campaigns, combining consumer and marketing data with online behaviors to measure ROI and targeting effectiveness- Lead day-to-day client communications on analytic usage- Develop client-relevant outcomes through internal collaboration across sales teams, solution architects, and data operation teams

Greater New York City Area

- Managed DMP and consumer insights-shared analytic projects for multiple telecom clients, driving new audience activation practices for online marketing- Built automated consumer segmentation model based on regression analytics, decreasing syndicated segmentation project timeframe by 80%- Created new deep-dive consumer segmentation project approach, leading to new marketing and sponsorship initiatives by a telecom client and ongoing measurement engagement

Greater New York City Area

- Drove day-to-day analytic insights on new consumer insights product for telecom client, leading to new $2M annual account- Assisted new business development focused on consumer insights and audience segmentation, leading to two new accounts and further engagement from two existing telecom clients

New York, Ny

• Conduct innovative and high-profile global market research projects for major telecom clients including Apple, Google, Samsung, Microsoft, and others.

• Create in-depth telecom reports for major phone manufacturers and tech companies, analyzing the competitive landscape at macro and micro levels.• Maintain client relationships and deliver web conference or in-person research presentations.

• Lead and presented telecom-focused social media analyses for major carrier and device manufacturers.• Provided daily threat-tracker reports for a major tech and an energy company to monitor consumer sentiment and brand threats.• Delivered comprehensive social media marketing reports for clients within the technology, automobile, and healthcare verticals.

• Oversaw and managed six-member team to analyze competitive landscape for web property Teen.com.• Coordinated creative and production for five viral videos for Pentel of America “Spin the Pen” campaign with media buy of 6 million views.• Created strategic recommendations for web properties Careers and College and Inside College• Assist direct e-mail marketing campaigns for targeting high-school and college audiences.

• Researched online media outlets and provided marketing assistance on online promotions for MTV, Oxygen, and Comedy Central.• Assisted in promoting online word-of-mouth campaigns for MTV shows “T.I.’s Road to Redemption” and “Dogg After Dark”.

• Analyzed online video attributes and viewer demographics to increase viewership levels of exclusive music video content and improve promotional techniques.• Provided assistance with implementing online promotions for large-scale music events for AC/DC and WiLD 98.7.• Handled video content distribution working with a media distribution database

• Coordinated and implemented targeted marketing campaigns for alumni fundraising events.• Performed maintenance on a database merger of 25,000 alumni contacts.