Daniel Ha Email & Phone Number

New York, United States

Leads the company’s data analytics team, responsible for providing actionable analytics to all departments, including Sales, Product, Account Management, Engineering, Marketing, and Executive Leadership.Serves as project manager for data team projects, effectively resolving challenges and enabling progress. This requires facilitating collaboration between data engineers, analytics engineers, and analysts, while also maintaining focus on the greater business context of each project.Built and consistently retrained the company’s first ML model to forecast performance of the company’s key clients. 2023 revenue for these clients closed within a median 2% against the model’s initial predictions.Led the transition of Tableau to DOMO as the company's primary business intelligence tool, fostering collaboration with stakeholders to minimize friction while also garnering trust in the new tool.

New York, United States

Provided guidance on and assisted in development of the company’s data infrastructure.

New York, New York

Oversaw an international group of Commercial Analysts responsible for leveraging data in growing existing clients and onboarding prospective clients in Canada, the United States, Japan and Australia.Served as the principal analyst for two members of executive leadership. Responsibilities included producing data analyses and recommendations, providing support to executive-led initiatives, and managing budgeting exercises for their departments.As PM, led the company’s commercial arm in transitioning from DOMO to Looker. This directly affected how over 60% of the company’s employees interacted with the data required to successfully execute in their roles.Led the development and execution of a new volume-based pricing model. This involved designing the pricing model, educating internal stakeholders, pitching to clients, and constructing internal reporting optics. These efforts resulted in a 57% YoY growth from clients engaged in the program through a 63% close rate from qualified clients. Overhauled and optimized the Commercial Analytics’ breathe of responsibilities. This effort in change management allowed the team to provide additional value to executive leadership, clients, and more internal teams than before.

Greater New York City Area

Mentored and coached the main team of four Exchange Analysts at the company’s headquarters and provided guidance for the global team of analysts.Served as the head analyst for strategic accounts in the New York region. This required diagnosing trends, troubleshooting performance issues, and strategizing how to generate the greatest yield based on data-driven insights. Grew the strategic account revenue by a relative 73%, which was well above the company-wide average for account growth at that time. Managed intra-team projects for the global Exchange Analytics by developing streamlined processes, delegating tasks to appropriate team members, and maintaining momentum behind each initiative to assure completion by established deadlines.Developed one-stop-shop account monitoring optics, allowing account management and sales teams to easily interpret the performance of their portfolio on a high-level. These optics allowed teams to spend more time on tasks of strategic value by reducing the time spent on account performance monitoring by 60%.

Greater New York City Area

Shaped the Advertising Operations team to focus more effort and attention on data analytics, helping to bridge a gap that was present among teams at that time.Acted as the company's bridge between Sales, Advertising Operations, and Product for technical and client knowledge.

Greater New York City Area

Managed all things analytics and operations for all of DashBid's agency, advertiser, DSP and exchange relationships.Facilitated conversation between all sales and operations channels at DashBid through a bird's-eye-view of the company & the industry.Constantly looked for opportunities to scale high performing demand accounts through analytical optimization practices & assertive, conversational account management techniques.

Denver, Colorado

Managed the programmatic trading of publisher inventory & advertiser campaigns via public & private marketplaces with the intent of creating the most profitable exchanges between all of Altitude Digital’s buyer & seller relationships.Utilized various exchanges to efficiently trade & target audiences so our buyer’s campaigns could meet and exceed their KPI’s for eCPM & user engagement.Analyzed all company revenue streams from a top level perspective to identify areas of opportunity & to create processes on diving into deeper optimization analysis.

Denver, Colorado

Acted as both the account manager & ad trafficker for upwards of sixty accounts. Responsibilities included relationship development, account growth, product creation, optimization & troubleshooting.Engaged in deep analysis of publisher inventory to identify & move forward with the strongest ways to optimize the yield of each publisher I was responsible for managing.Was responsible for creating & implementing processes & tools for the entire Client Services team because of my broad experience in the industry & my strength of knowledge in Microsoft Excel.Trained several new employees to Client Services about their role's processes & expectations in addition to educating the new employees on Altitude Digital's role & roadmap within the online media industry.

Boulder, Colorado

Managed & optimized the highest CPM display campaigns in sovrn Holding's ad chain in addition to growing numerous remnant campaigns.Troubleshot external issues related to the performance of sovrn's advertising & analytical products for the company's direct publisher & publisher network relationships.

Boulder, Colorado

Successfully initiated & fostered strong relationships with high-quality & high-volume publishers.Creatively discovered numerous ways to maximize yield for each publisher to assure the highest possible result in revenue generation.

Boulder, Colorado

Engaged customers through thorough technological knowledge & consultative conversation to find the best product & service solution for their personal and business needs.Efficiently managed the flow of work, which included tasking colleagues & finding solutions for the technological needs of all customers of the present time.Exceeded preferred sales metrics of a 60% Applecare & 40% One to One attachment expectation, along with robust monetary sales figures.