Daniel Henry Email & Phone Number

Palm Springs, California, United States

I'm proud to be actively involved with a vital, forward-looking art institution like the Palm Springs Art Museum. It's a world-class museum that serves as a hub for institutional learning, theatre and dance, and cutting-edge exhibits -- all while presenting great art to tourists who would never normally be exposed to art at all. And our volunteer team is an amazingly diverse population of dedicated and incredibly talented individuals.

San Bruno, California

When you're dealing with a massive enterprise like Walmart, how do you ensure that the customer encounters the same brand voice everywhere within the shopping experience? My specialty is applying Walmart's unique brand voice at every touchpoint -- from the app to the website, from push notifications to transactional emails. It's harder than you'd think.

San Bruno, Ca Campus

Defining and evolving the brand voice for the world's largest retailer is a challenge, but we've made great strides in developing a compelling, impactful tone that works in a world where the majority of our customers interact with us on their smartphones and tablets. My team of copywriters writes copy for all of Walmart's many departments and categories, as well as for seasonal campaigns like Christmas, Mother's Day, Valentine's, etc. And now my newly established team of item writers and SEO writers ensures that our products are findable in search engines.

San Francisco, Ca

Full-time contractor as Senior Copywriter at OgilvyOne Worldwide, where I was creative lead on online/interactive and direct mail efforts for Barclays Global Investors, Adobe, and Yahoo!.

San Francisco, Ca/Denver, Co

Was brought in to address ongoing creative development problems in the relationship between BLOCKBUSTER and Merkle|Quris. Served as the creative lead on accounts that included MBNA/Bank of America, Dex Media, Disneyland Resorts, StubHub! and DIRECTV. Recruited, hired and managed copoywriters and art directors. Coordinated daily creative department needs and conducted email best practices presentations for clients and prospects.

Creative lead on $20 million McAfee Security account, managing six freelance copywriters. Responsible for creative development and execution of online/interactive marketing efforts—banners, animated e-mails, microsites—as well as direct mail campaigns for McAfee’s product line. Also worked on Gateway, Oracle, Wyse Technology, Wells Fargo and Sun Microsystems accounts.

Teamed with staff art directors to develop concepts and copywriting for direct mail packages and advertising campaigns for Cricket Wireless phones, Score! Educational Centers, Ran One, Barclays Global Investors, and University of Phoenix. Created and launched a customer loyalty program for Universal Studios Hollywood theme park that increased Park attendance by 18%.

Responsible for brand implementation and development of all creative for ads and direct response campaigns for clients that included Wells Fargo, Charles Schwab, CellularOne, Intuit, DHL, Wyse Technology, bartertrust.com, and Oral-B. Developed and implemented numerous electronic media campaigns for many clients and for Ándale.com online auction management systems. Also acquired and managed creative team as well as numerous freelance writers.

Wrote documentation for PG&E’s Legal Department in compliance with the California Public Utilities Commission, and established and maintained written documentation standards for entire Workers’ Compensation Department.

B.A., Journalism

B.A; School; Fine Arts Publicity; Museum Of Fine Arts, Journalism; Journalism; Public Relations

and foreign diplomatic service publication (Central Bureau for Educational Visits and Exchanges