Daniel Berglund Email & Phone Number

Rome, It

Rome Area, Italy

Managing ongoing platform* development process. Gathering requests from stakeholders. Supporting the development team in prioritization and delivery of key platform initiatives, such as maximizing revenues and optiziming for traffic following SEO best practices.* 5 websites with a total of 20 international edtions and a custom-built CMS.

Rome Area, Italy

Ran multiple PPC campaigns (Google AdWords and FB) for OmniAuto.it, OmniMoto.it, OmniFurgone.it etc. Also responsible for monitoring website traffic via Google Analytics and based on data suggesting editorial strategies to increase volume and engagement.

Rome, Italy / Dublin, Ireland

Managed extensive multi-lingual Google and Bing PPC campaigns for one of the leading aparthotel providers in Europe. Optimised, optimised, optimised..... but also:• Managed a significant Sales/Marketing budget.• Produced extensive KPI reports (holistic perspective) to directors.• Liaised closely with Google HQ to ensure PPC best practices are implemented.Actively supported various online related activities, such as:• Created and sent bi-weekly Newsletter to customer database.• Analysed web traffic and performance across sources, devices, geo locations etc.• Edited website content using CMS tools and by hard-coding HTML/PHP.• Assisted key Sales/Marketing decisions in Top Management meetings.• Chaired Online Marketing Meetings --> planned strategic and long-term objectives.

Dublin, Ireland

Prepared sales proposals based on content of Advertisers' web sites. Ensured keywords and ads were relevant to Advertisers' web sites and complied with Editorial Guidelines. Created and analysed performance reports addressing ROI, CTR and CPA problems to Top Advertisers.• Liaised closely with Account Managers and Agencies/Clients to resolve queries.• Optimisation – restructured campaigns, rewrote ads and sourced keywords in accordance with Advertisers' budgets and specifications. Translated, reviewed and published external content (Advertising platform, Help Pages online and email campaigns to Advertisers) for the Swedish and Finnish markets. Reported directly back to Marketing Manager in Stockholm.• Revised web pages using BBCode and HTML.• Used internal tools to localize, publish and QA web pages on Yahoo! servers.

Bray, Ireland

As a contractor I developed and published web content in accordance with requirements of the business unit (deadlines, SEO standards etc.). Collected information from content experts, understanding all processes being used, e.g. Program Strategy, Site Planning, Content Planning, Meta Strategy and used the content submission tools of NGIP to enter content, graphics and appropriate links.• Set up localization requirements for EMEA language region websites.• Uploaded pages to local, prototype and preview servers.• Responsible for QA of Intel Inside program web site. • Maintained good relationship with clients through regular and efficient communication.• Provided feedback to content creator on required changes.• Created web pages using HTML, XML, CSS and Javascript.• Small-scale translation from English to Swedish.

Sweden

I worked part-time in smaller projects as an Online Editor and Information Architect. Successfully accomplished the following:• Created and restructured web pages using HTML/CSS and Photoshop.• Created, edited and translated content from Swedish to English.