Lead team and oversee delivery of analytical insights. Drive change, increase revenue, streamline business processes, and maximize profits to bottom line. Identify potential risks through predictive analytics / artificial intelligence, steer marketing analytics initiatives, and direct strategic transformations reporting to the Vice President of Marketing.• Recipient of Partner of the Year award.• Successfully drove retention and upsell, generating $3M incremental in revenue.• Increased Marketing lead conversion by over 20%.• Implemented marketing analyses automation, boosting campaign performance and ROI.• Automated data sources integration through cloud strategies, enabling development of DWH with 360 view of customer and business performance.

Spearheaded strategic pricing, led business intelligence and analytics functions, and boosted continuous process improvement. Set data-driven KPIs, developed automated reporting, and provided analytical insight to generate impactful strategies for the organization reporting to the CEO.• Introduced analytical modeling across process improvement initiatives, generating $1M incremental and reoccurring cost savings.• Established improved data and operational process flows between departments.• Successfully migrated infrastructure to the cloud, and revamped technology stack to optimize analytical functions.