Daniel H. Email & Phone Number

United States

• Developed annual marketing plans for clients including media and customer acquisition strategy,planned/proposed spend, forecasted performance, marketplace considerations, anticipatedchallenges, future opportunities, etc.
• Coordinated with teams internally to serve high-priority client projects, including troubleshootingand other time-sensitive tasks
• Developed multiple agency resources and documents including performance reports, media plans,RFP's, QBR’s, new opportunity analyses, etc.
• Established highly-targeted strategies, utilizing Real-Time Bidding (RTB) as well as automated tools,designed to maximize ROI and streamline media effortsHighlights:I. Achieved and exceeded annual sales target for.

Greater Detroit Area

• Managed digital strategy, investment and measurement for Nationwide Insurance & Bank across alldigital tactics including Pay Per Click, SEM, Mobile Click-to-Call, Display/DSP, & Lead Generation
• Development of publisher evaluation process led to the acquirement of several new keypartnerships for Nationwide
• Served as team lead to 6-8 analysts and associates, responsible for training new members,facilitating performance reviews, and mana ging daily workflow
• Launched and managed various marketing tests, including copy testing, landing page testing, IVRtesting, lead form testing, etc. Highlights:I. Managed annual digital marketing budget of $54 million in 2014, delivering.

Greater Chicago Area

⦁ Started as a Search Analyst (2007) on the Launch Team, and was later promoted to Account Manager with the Enterprise Business team (2009)⦁ Managed SEM/search strategy and campaigns for Northern Tool, Covidien and Smith & Hawken⦁ Managed team of analysts and bid strategist teams internally ⦁ Led weekly status calls to discuss performance, insights and.