Daniel H. Email & Phone Number

United States

• Developed annual marketing plans for clients including media and customer acquisition strategy,planned/proposed spend, forecasted performance, marketplace considerations, anticipatedchallenges, future opportunities, etc.• Coordinated with teams internally to serve high-priority client projects, including troubleshootingand other time-sensitive tasks• Developed multiple agency resources and documents including performance reports, media plans,RFP's, QBR’s, new opportunity analyses, etc.• Established highly-targeted strategies, utilizing Real-Time Bidding (RTB) as well as automated tools,designed to maximize ROI and streamline media effortsHighlights:I. Achieved and exceeded annual sales target for 2014-16 by over 20% for retail clients (andon target for 2017)II. Ad copy tests led to over 50% increase in YoY engagement rates for all PPC clientsIII. Forecasting models proved accurate within 10% of actual results for Le Creuset, which ledto increased spend and ultimately more agency revenueIV. PPC optimization led to over 30% increase in YoY conversion rates for retail accountsV. Partner bidding agreement recommendation for Le Creuset led to flat YoY CPC's, whichallowed a 20% increase in ROI YoY, which in addition to the other achievements made LeCreuset the top-grossing client for the agency (previously not even top 5 accounts)

Greater Detroit Area

Managed digital strategy, investment and measurement for Nationwide Insurance & Bank across alldigital tactics including Pay Per Click, SEM, Mobile Click-to-Call, Display/DSP, & Lead Generation• Development of publisher evaluation process led to the acquirement of several new keypartnerships for Nationwide• Served as team lead to 6-8 analysts and associates, responsible for training new members,facilitating performance reviews, and mana ging daily workflow• Launched and managed various marketing tests, including copy testing, landing page testing, IVRtesting, lead form testing, etc. Highlights:I. Managed annual digital marketing budget of $54 million in 2014, delivering CPA's in linewith goalsII. New publisher test campaigns led to over 50% increase in inbound calls for Nationwidecall centerIII. Increased overall ROI during management period for Nationwide by approximately 20%IV. New vendor evaluation process helped grow network and SOV by 30%, and helpeddelivery 40% more calls YoY

Greater Chicago Area

⦁ Started as a Search Analyst (2007) on the Launch Team, and was later promoted to Account Manager with the Enterprise Business team (2009)⦁ Managed SEM/search strategy and campaigns for Northern Tool, Covidien and Smith & Hawken⦁ Managed team of analysts and bid strategist teams internally ⦁ Led weekly status calls to discuss performance, insights and ongoing strategies with client marketing directors⦁ Created and delivered client presentations; responsible for format, composition and content.Highlights:I. Exceeded Northern Tool’s revenue goals by over 15% while maintaining ROI target in 2012II. Increased customer sign up by over 90% while lowering cost per acquisition by over 50% for Covidien in a 3-month period III. Increased iRobot sales by 20% in a 6-month period, while operating within established performance goals IV. Increased product coverage for iRobot by approximately 60% in an 8-month period