Daniela Da Silva Email & Phone Number

Toronto, Ontario, Canada

- Lead comprehensive internal and external communications plans for Canadian Branch Banking and Real Estate Secured Lending business lines, including executive leader support, media relations, proactive PR campaigns and issues management.

Toronto, Canada Area

- Develop comprehensive internal and external communications plans for Canadian Branch Banking and Real Estate Secured Lending business lines, which include internal communications, press releases, media relations and executive briefings for national interviews.- Manage the development and execution of external communications plans for Retail Banking rural branch consolidations to inform rural communities and mitigate reputational risk. This involves working with multiple internal and… Show more - Develop comprehensive internal and external communications plans for Canadian Branch Banking and Real Estate Secured Lending business lines, which include internal communications, press releases, media relations and executive briefings for national interviews.- Manage the development and execution of external communications plans for Retail Banking rural branch consolidations to inform rural communities and mitigate reputational risk. This involves working with multiple internal and external stake holders, preparing Scotiabank DVPs for public speaking engagements, reactive media relations, and development of key messages for internal and external audiences.- Support the executive communications strategy for EVP of Retail Distribution, and the Canadian Branch Banking business line, with comprehensive internal communications plans that support business priorities. This includes developing speaking remarks, maintaining an ongoing content schedule, developing quarterly business updates and bi-monthly newsletters for the Canadian Branch Banking audience (15,00 employees), and working with multiple stakeholders across the branch network.- Manage media inquiries and issues for Canadian Branch Banking and Real Estate and Secured Lending business lines, developing media communications plans to mitigate reputational risk. Show less

Toronto, Canada Area

- Managed communication channels including email, weekly newsletters, internal intranet sites, Workplace by Facebook and internal events such as town halls.- Engaged employees through different communication vehicles including blog posts, email communications, visuals, and video.- Lead the planning, implementation, and day-to-day support of comprehensive communication campaigns for Global Wealth Management initiatives that inform and engage internal audiences.- Provided… Show more - Managed communication channels including email, weekly newsletters, internal intranet sites, Workplace by Facebook and internal events such as town halls.- Engaged employees through different communication vehicles including blog posts, email communications, visuals, and video.- Lead the planning, implementation, and day-to-day support of comprehensive communication campaigns for Global Wealth Management initiatives that inform and engage internal audiences.- Provided strategic counsel to senior leadership through speaking notes, scripting, and the development of corporate communications in multiple languages to a global audience.- Developed key metrics to track and measure the effectiveness of internal communications.- Consulted on communications for business line partners to ensure alignment with Scotiabank strategy, voice, and objectives.- Attended Scotiabank Hockey Day in Canada in Swift Current, SK to manage media inquiries and support Scotiabank’s NHL alumni players in interviews. Show less

Toronto, Canada Area

- Executed communications strategy for Scotia iTRADE’s alignment into Scotia Wealth Management, involving writing announcements and developing new communication resources including email templates and a communications style guide, to ensure cohesive corporate messaging.- Developed employee engagement strategy to promote personal development, involving a career development event which earned a 70% total satisfaction rate among employees.- Research, develop, and implement… Show more - Executed communications strategy for Scotia iTRADE’s alignment into Scotia Wealth Management, involving writing announcements and developing new communication resources including email templates and a communications style guide, to ensure cohesive corporate messaging.- Developed employee engagement strategy to promote personal development, involving a career development event which earned a 70% total satisfaction rate among employees.- Research, develop, and implement communications plan for the launch of sustainable investing tools and marketing promotions by developing key messages and a social media strategy.- Monitored and advised on issues that could affect the reputation of the brand during high volumes in online brokerage industry in early 2018 – deployed proactive and reactive social media messages to keep clients informed.- Shared communications expertise with leaders during town halls by developing speaking notes, briefing documents, key messages, presentation materials, and sharing public speaking best practices. Show less

Toronto, Canada Area

- Developed and executed event plans for large scale events such the Scotiabank Mexico Mining Day Conference and the Scotia Wealth Management Conference.- Coordinated media attendance at corporate events such as quarterly business meetings and sponsored events.- Managed the production and delivery of event communication products such as videos, presentations, web invitations, and onsite posters, with external vendors and internal partners

- Executed the publicity strategy for HarperCollins titles.- Assisted with media outreach and targeted pitches for titles.- Assisted on press days for high profile authors.- Built and managed media lists for publicists.- Created promotional materials for social media and online platforms on Adobe InDesign and Photoshop.- Supported the execution of company marketing plans by creating and building promotional kits, assisting with promotional contests, and… Show more - Executed the publicity strategy for HarperCollins titles.- Assisted with media outreach and targeted pitches for titles.- Assisted on press days for high profile authors.- Built and managed media lists for publicists.- Created promotional materials for social media and online platforms on Adobe InDesign and Photoshop.- Supported the execution of company marketing plans by creating and building promotional kits, assisting with promotional contests, and creating communications to be distributed across HarperCollins media platforms.- Assisted with creating and executing marketing plans across multiple product categories.- Created written and visual content for multiple company platforms, including HarperClassroom blog.- Part of initiating and executing a strategic multi-platform campaign on the HarperClassroom website platform for Thanksgiving called, “Thank you Kids Lit” to promote HarperCollins children’s books and enhance awareness for the HarperClassroom website. Show less

- Provided excellent customer service to guests in-store.- Promoted Disney Store products and promotions in-store.- Member of events team, facilitated in-store events with guests.- Member of the shipment and merchandising team, responsible for executing shipments and building creative and engaging product displays that aligned with The Disney Store's merchandising guidelines and standards.

- Led a customer service team as extended hours Head Teller.- Assisted customers with financial needs.- Worked with a collaborative team to meet sales goals.

Honours Bachelor Of Arts, English, History, & Urban Studies

Activities and Societies: University of Toronto Television (UTTV) Marketing Committee - Marketing Associate. Studies include a major.

Post Graduate Certificate, Publishing

Specialization: Marketing and Publicity

High School

Activities and Societies: "Joan Journal" Newspaper Committee - writer, Ontario Students Against Impaired Driving (O.S.A.I.D) - co chair.