Rydoo is a leading B2B SaaS company offering an efficient and intuitive expense management platform designed to simplify and automate the expensing process for employees and finance teams. With a focus on compliance, control, and convenience, Rydoo enables businesses to increase policy adherence, improve spending visibility, and optimise their expense management practices.As Customer & Partner Marketing Manager, I'm responsible for driving customer success through strategic advocacy, retention, and expansion initiatives, such as:• Implement customer advocacy programs, showcasing Rydoo’s impact through testimonials, case studies, and reviews.• Design retention campaigns to reduce churn and drive upsell and cross-sell opportunities.• Develop communication strategies, including customer newsletters and webinars, to keep customers informed, engaged, and educated about product updates and industry trends.• Collaborate with customer success, sales, and product teams to align marketing with business goals.• Create partner marketing content and execute campaigns to increase brand visibility and lead generation.• Integrate customer feedback into product development to drive continuous improvement.

• Lead and coordinate team tasks, workflows, deadlines, and recruitment, fostering a collaborative and efficient work environment.• Connect the dots between cross-functional teams such as sales, content, growth, and product for seamless project launches, monitoring, and follow-up.• Develop and execute impactful brand awareness strategies across multiple markets, including Portugal, Spain, Italy, and France.• Coordinate, execute, and review all B2B and B2C communication channels, encompassing Social Media, newsletters, email marketing, direct mail, and various messaging formats like push notifications, in-app messages, and SMS.• Conduct in-depth performance analysis and report directly to the CEO, providing actionable insights to drive strategic decision-making.

• Orchestrate the social strategy, content planning, and execution for all social media channels across multiple markets, including Portugal, Spain, Italy, and France.• Implement user activation, retention, and resurrection campaigns and develop and manage international acquisition campaigns.• Oversee local content for newsletters, email marketing, and in-app messages.• Monitor and report social media performance for strategic insights.

• Developed and executed Brand Awareness strategies aligned with the brand's goals.• Oversaw the development, execution, and monitoring of the Social Media strategy.• Managed and ensured an optimal experience for clients and followers.• Analyzed and reported social media performance directly to the CEO and Founder.

• Maintained brand communication and image standards while interacting with an audience of more than 1,000,000 fans.• Created content for social networks, covering both concept and design, to ensure a consistent and engaging online presence.• Served as a ghostwriter for blogs, writing articles about fitness and physical activity.• Planned and executed growth strategies, brand awareness, and engagement.• Analyzed performance, positioning, growth, and the results of social network initiatives, providing valuable insights for strategic decision-making.

Prozis Teams is a partnership program created to provide exclusive advantages to sports teams, organizations, groups and clubs, as well as to their communities of members, fans and followers.In the first stages of this project, I: • contributed to developing the concept, strategy and organizational structure; • launched and implemented the Prozis Teams program;As the Prozis Teams Manager, my responsibilities included: • being the Account Manager of more than 100 teams from different countries; • prospecting and screening new teams, contacts and leads. • developing and executing Brand Awareness strategies; • managing and ensuring our partners were having the best experience possible; • analyzing and reporting the program's performance, growth and results directly to the CMO and CEO of Prozis.

Alkimia Dance is a dance academy that offers a wide range of activities: dance, fitness and arts. At Alkimia Dance, you could find me teaching group classes such as:• Body toning;• Step;• Aerobic dance;• Stretching and flexibility.

M’Studio was created in 2012 to become a gym for women who love group classes. As one of the three founding members, I contributed to: • help build the organizational structure and class coordination; • recruit fitness instructors; • gym members’ management. My responsibilities at M’studio included: • monitoring group classes (including BodyVive™, Sh’Bam™, Step, Combat, Stretching, among others); • organizing events (open days, annual and theme parties); • social media management; • reporting and managing attendance, as well as supporting the club’s members.

Vivafit is one of the largest networks of fitness clubs, with a presence in Europe, Latin America, North America, Asia, and the Middle East. As a Fitness Consultant at Vivafit Maia, I was responsible for: • managing commercial sales; • prospecting new clients; • reporting and managing attendance and supporting the club’s members. From July to December 2011, I was nominated Technical Director of the club, being responsible for: • coordinating and supervising the prescription, evaluation and orientation of all activities; • supervising and promoting the quality of the club’s team and services.