Daniel Bier Email & Phone Number

Littleton, Co, Us

Denver, Co, Us

Own the strategy for measuring Guild marketing impact through channel, campaign and A/B testing insights to continuously optimize automated marketing efforts, resulting in over 17% incremental lift on funnel KPIs and $5M+ revenue YOY in 2023. Architect of multiple data pipelines, including the integration of a customer data platform, to power near real-time communications in B2C and B2B Guild marketing automation for outreach to over 1K+ prospective partners and 4M+ eligible consumers from 2020 to present. Collaborate with marketing leadership on funnel marketing strategy; orchestrating seamless user experiences across touchpoints to nurture customer relationships and drive engagement.Spearhead the implementation of multiple automation platforms into our tech stack with the goal of increased customer activation, improved personalization and reduced operational overhead.Partner with marketing, sales and data teams to create user segments and targeting strategies based on user generated and behavioral data.Manage the development lifecycle of forecast models for marketing campaign outcomes and ROI.Build robust tracking and reporting mechanisms to monitor key metrics, such as campaign and channel attribution, engagement metrics, channel deliverability, to enable data-informed decisions.Lead a team of data analysts and engineers to develop methodologies to translate incremental uplift through A/B testing to marketing attributed revenue.Present insights and recommendations to senior leadership for recurring business reviews, ad hoc initiatives and strategic planning.Evaluate marketing tools, manage vendor budgets, negotiate contracts, and maintain relationships to enhance operational efficiency and align with business objectives.Ensure marketing data and technology practices comply with data privacy and compliance regulations.

Denver, Co, Us

Denver, Co, Us

Orchestrated the strategic development, execution, and optimization of omnichannel marketing strategies across email, SMS, in-product messaging, targeted advertising, and direct mail platforms.Collaborated closely with cross-functional teams, including marketing, design, analytics, and engineering, to define product roadmaps, prioritize features, and ensure seamless integration of communication technology throughout the user experience.Implemented and managed martech stack; integrated customer data platform, analytics tools, data pipelines, proactive alerting, ensuring data quality and reducing sync times from days to hours.Ensured compliance with industry regulations, privacy laws, and best practices across all communication channels, safeguarding customer data and maintaining brand reputation.

Denver, Colorado, Us

Partnered with executive leadership team to develop a new product offering called Inspirato Pass that achieved 30%+ new membership sales revenue in H1 2019. Led the redesign of the Inspirato iOS app to simplify navigation, enhance content discoverability, and provide personalized recommendations, achieving a 15% YOY increase in mobile booking revenue and a 20% rise in monthly active users in 2018. Owned the end-to-end product lifecycle of a high-performance website and iOS app, driving experiences from ideation to launch and continuous optimization.Successfully launched top performing annual marketing campaigns Make More Memories and Take Time Together along with trip itinerary and grocery ordering features which contributed to high NPS within the industry.Conducted extensive user research, including user interviews and usability testing, to deeply understand user needs, pain points, and patterns, informing feature roadmap and UX/UI strategies.Leveraged agile methodologies and iterative development processes, facilitating rapid prototyping, user testing, and continual improvement based on user feedback and analytics.Collaborated closely with cross-functional teams, including designers, developers, and stakeholders, to translate user and business insights into intuitive and visually appealing user experiences.

Denver, Co, Us

Managed a team of five digital content specialists and graphic designers to ensure brand consistency, cohesive messaging and connected user experience, consistently ranking in the top 30% fan engagement within each league.Owned the development and execution of digital marketing strategies across multiple channels, including website, email, mobile apps, and social media platforms to drive engagement and revenue growth for four professional sports teams.Collaborated with sales and marketing teams to launch an enhanced ticket site user interface, resulting in a 20% increase in lead generation within the first year.Developed and curated engaging content for annual NHL and NBA Draft microsites, successfully monetizing them through strategic partner marketing initiatives.

Denver, Co, Us

Conceptualized and executed visually compelling designs for various digital marketing assets, including social media graphics, email campaigns, website banners, and digital advertisements, aligning with brand guidelines and marketing objectives.

Fort Collins, Colorado, Us

Fort Collins, Colorado, Us