Danielle Dobson Email & Phone Number

Sydney, New South Wales, Australia

Excited to announce that I've recently joined Konica Minolta as a Marketing Communications Manager! Thrilled to be part of a dynamic team driving innovation and excellence in the industry. Looking forward to leveraging my expertise to contribute to Konica Minolta's continued success.

Sydney, New South Wales, Australia

• I lead the development and execution of effective B2B & B2C sales and marketing strategy and activations for a diverse portfolio of multi-national clients. Specialising in Marketing Campaigns, Loyalty Programs.
• Partnership Collaboration and Engagement Maximization: Leveraged strategic partnerships to drive engagement and surpass growth targets, orchestrating the HP Platinum Club initiative with retail giants JB HiFi and.
• Multi-Channel Activation and Sales Growth: Led multi-channel activations across earned, paid, and owned media platforms, achieving a remarkable 200% increase in targeted sales for HP Commercial Partner Activations.
• Content Strategy and Performance Excellence: Developed comprehensive content creation strategies, crafting compelling content for digital & traditional media, surpassing ticket sales targets for Sanitarium event.
• Continuous Improvement Initiatives: Continuously assessed activation effectiveness and led innovation projects, seamlessly integrating online training rewards into the Mitsubishi MiRewards platform via API, optimizing.
• Unique Event Planning and Execution: Executed large-scale marketing events, ie, conferences, incentives, launches & webinars, garnering accolades such as the ‘Best Ever’ from HP Senior Management for events like HP’s.

Sydney, New South Wales, Australia

• I Executed comprehensive channel marketing strategies at Unilever Food Solutions, a global leader in food service solutions, driving brand visibility and revenue growth through innovative initiatives. Orchestrated the.
• Spearheaded the development and implementation of the Channel Marketing Plan, whilst also leading formulation of strategic marketing initiatives for pivotal channels.
• Collaborated with the Category Management Team to execute the launch of the Hellmann’s Range in key channels, exceeding sales targets by 200%.
• Developed and leveraged strategic partnerships with non-competing industry partners to devise and deliver an industry-first channel growth incentive program delivering 32% growth.
• Partnered with distributors to leverage customer data, fostering mutually beneficial activations aimed at boosting sales and enhancing channel basket size, achieving a growth rate of 11%, well above market average.
• Executed channel specific marketing campaigns, working with internal stakeholders and partner agencies.

Sydney, New South Wales, Australia

In 2004 I was promoted to the position of Client Services Manager at Incremental Marketing, whereby I maintained responsibility for the successful execution of sales and marketing incentives, events and marketing communications plans. In this capacity I oversaw the successful execution of various campaigns for a portfolio of clients predominantly within.

Sydney, New South Wales, Australia

Commencing my employment at Incremental Marketing in 2001 in the capacity of Marketing Coordinator, I was exposed to the entire facet of marketing functions. Working in an agency environment, in this position I was required to provide support to the wider marketing function in executing marketing strategies, coordinating marketing campaigns, and.

Pokolbin, New South Wales, Australia

Served as PA to the GM and Membership Coordinator at Cypress Lakes Golf & Country Club, providing high-level administrative support and overseeing membership operations. Successfully managed calendars, coordinated events, and facilitated member communications to ensure exceptional service delivery and member satisfaction.

Pokolbin, New South Wales, Australia