Danielle Francisco Email & Phone Number

Greater Philadelphia

Responsible for leading team in the strategic development of media packages through collaboration with sales, research, and sales development partners. Oversee pre-sales execution of multiple regional teams, guiding direct reports in understanding client KPIs and optimizing Yield principles to deliver strong solutions, supporting both Comcast operational goals and revenue impacted business with an audience-first approach. •Consult with sellers, agencies, and partnering teams on data-driven strategies to reach targeted audiences through linear and streaming media campaigns for local, regional, and cross-market clients o Utilize 1st and 3rd party data to determine insights that lead to audience-based media campaigns•Manage team of Media Planners with their day-to-day responsibilities •Work closely with stakeholders on high-level projects such as new product rollouts, system enhancements, complex pricing analysis, and strategic thought sessions•Communicate changes in inventory, products, schedules, and operational policies and procedures with staff•Own plan development for priority accounts and assists with overflow of large volume media requests•Provide training and support to Regions Media Planning team for systems and tools

Greater Philadelphia Area

Collaborate with External sales leaders, internal Enterprise Traffic, Campaign Management, & Yield Analytics partners to price, plan, & book industry leading media campaigns for national clients.• Oversee account division, campaign planning & execution of National Addressable (former CM360) business through the Enterprise Pricing & Planning team• Pilot new/improved ad product systems & workflows• Team SME, ‘On Addressability’ initiatives• Coordinate special projects, supervise daily tasks, and coach team of 2 Media Planners for National Addressable/Ampersand business• Serve as Audience Targeting lead for $30MM+ new category online sports betting campaign

Greater Philadelphia Area

Negotiate with NCC Media sales teams to develop and modify advertising campaigns for National Addressable business across all Comcast media platforms. Create proposals to address the priorities and preferences of assigned market segments. Support Enterprise Pricing and Planning department to meet the goals of our advertisers effectively and efficiently.• Facilitate the selling of advertising by providing plans that meet the needs of the assigned clients and sales force through audience targeting. • Review inventory for various platforms to ensure media plans will clear as planned and account for oversell situations.• Customize and recommend advertising plans for clients and their targeted audiences• Create proposals across different media platforms suchas as; Linear, Linear Addressable, VOD Dynamic Ad Insertion, Online Video/Pre-Roll, Xfinity.com banner web advertising, as well as banner advertising on Native and X1 Guide.• Work with NCC Account Managers to exchange plan proposals and revisions.

Responsible for developing and modifying advertising sales materials and packages. Develops proposals, presentations, and packages to address the priorities and preferences of assigned market segments. Provides advanced and/or specialized support to strategic accounts by researching, organizing and creating presentations and sales materials that align with the client-specific strategy.

Conshohocken, Pa

Collaborate with Philadelphia Market Sales teams to build and develop integrated marketing campaigns that drive revenue. Execute multiple programs that meet the needs and marketing goals of our clients. Provide creative expertise to sale team to implement media plans to secure new business and increase market share.

TEAM is a strategic partner who can help connect you to your core consumer and trade targets. Through TEAM's ability to understand consumers, identify strategic opportunities, create concepts that resonate with them live and in the digital world, TEAM reaches them wherever they may be anywhere in the country.As a Promotions Specialist for TEAM Enterprises, I promote alcoholic beverages through different events. I engage consumers at various events in South New Jersey by relaying brand facts in order to bring awareness to new brands as well as re-acquaint consumers with old brands. Then, I recap each event by recording the demographics of the event as well as consumer reactions to the events.

Bala Cynwyd, Pa

For 40+ years of broadcasting, WMMR has been "everything that rocks"​ in the Metro Philly area.As a member of WMMR's Promotions' street team it is my job to get listener involvement. This is done through the execution of events all over the tristate area including, but not limited to; concerts, philanthropic events, live broadcasts, bar, restaurant, and car dealership promotions.

Greater New York City Area

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries.As Program Assistant, I worked on the execution of judging events for the North American Effie Awards, and assisted in the development of the Collegiate Effie program.

Bala Cynwyd, Pa

The BOSS Group is an award-winning creative staffing firm for interactive, creative and marketing talent.I began working at The BOSS Group as the Sales and Recruiting Coordinator. Responsibilities in this role included; executing talent reference checks, tracking talents'​ weekly timesheets, quality control calls, maintaining internal database, maintained branch's Twitter account, and many other duties as necessary.By piloting the Associate Account Manager role, I implemented and executed communications in order to bring new clients to our Chicago and Atlanta branches.

Philadelphia, Pa

Bala Cynwyd

Master Of Science - Ms, Marketing, 4.0

M.S. in Marketing, specializing in Strategic Advertising and Marketing from Temple University's Fox School of Business

Bachelor Of Science (B.S.), Broadcasting, Telecommunication, And Mass Media

Activities and Societies: Delta Zeta Sorority

Education record

Education record

Education record

Education record