Danielle Dunn Email & Phone Number

Oklahoma City, Ok, Us

• Serves on the Executive Leadership team for the Division of Enrollment Management.• Serves on the OU Marketing Leadership Cabinet.• Handles all crisis communication and is the main media spokesperson.• Managed marketing efforts to increase student enrollment from 2018 to 2024, with a record-breaking incoming freshmen class for the past four years in a row.

• Supervises large team, with responsibilities of budget management, interviewing and hiring, deadline creation, team retreat planning, and leadership development• Holistically manages multichannel marketing and communication strategy across Enrollment Management• Managed marketing efforts to increase student enrollment from 2018 to 2023 by 15.6%, with a record-breaking incoming freshmen class for the past three years in a row.• Presenter, interviewer, and emcee at large recruitment events with 500+ in attendance

• Co-chair and principal leader in developing the institution’s joint marketing and communications plan.• Conducted marketing and communications audit across OU’s three large and decentralized campuses in Norman, Oklahoma City, and Tulsa.• Works with college deans, VPs, campus partners, and stakeholders to integrate OU’s marketing and communications strategy, develop institution wide KPIs, and align resources, talent, technology, and budget for optimal service and to ultimately propel OU’s global reach and brand.

Norman, Oklahoma

• Lead a team of content creators in marketing OU through mediums including print/mail, email, portals, paid media, graphic design, photography, social media, website development, call campaigns, text messages, webinars, and owned media such as blogs, press releases, newsletters, and live events• Workstream management including portal creation, website development, user experience, and communication plans• Hosted social media live interviews with 9.5K+ views

• Coordinated on average 25 earned media stories per month through public affairs materials• Wrote, produced and generated donor and employee newsletters, as well as develop Hospital’s customer profile• Successfully reached $2 million matching grant through marketing campaign• Spokesperson for the Hospital, as well as external advocate, primary point-of-contact, and video and social media host

• Delivered 50 on-air live shots on time each week for five hour long morning news show on local FOX station, including providing direction to producer and cameraperson• Developed relationships with sources, including state and local politicians• Conducted live interviews, edited footage, covered breaking news, and followed state and local events and legislation• Established web and social media presence, including 5 daily updates, ensuring consistent branding within guidelines

• Provided direct support to CEO on speeches and conferences; led company’s response in crises• Developed website, marketing campaign, press releases, and coordinated media relations

• Morning Show Anchor and Producer for local NBC news channel• Established contacts and created social media campaign, including highly popular blog

• Morning and Noon Show Anchor and Producer for local ABC news channel

• Reported, wrote, shot, and edited two- to five-minute-long pieces on local issues affecting the community

Bachelor'S Degree, Broadcast Journalism

Master Of Business Administration - Mba, Mba