Danielle Rourke Email & Phone Number

Amityville, New York, United States

The Vice President of Operational Excellence is responsible for driving continuous improvement in the areas of our Fudge brand as well as the Quality & Food Safety and Procurement Teams.

Amityville, New York, United States

✪ Drive the overall performance of the Customer Care/Engagement team in the flawless execution of order processing, invoicing, and freight optimization.✪ Partner with cross-functional leaders to develop and manage a feedback system to collect essential data using Microsoft Dynamics 365.✪ Ensure Customer Success/Engagement team is delivering all aspects of customer lifecycle and optimizing customer on-boarding, training, success, support, expansion and retention processes.✪ Maintain a Retailer report card identifying KPI's for each location as it relates to Calico's Retailing Program performance, while communicating Calico's value proposition and the “Why Calico” message.✪ Lead the conversion of sales-ready leads to new customers using the defined Calico sales process while providing feedback to the sales management team on effectiveness of the sales process.SUCCESS HIGHLIGHTS✪ Developed and maintained a feedback loop via inbound and outbound communication capturing customer responses and satisfaction to overall brand messaging, based on marketing strategic initiatives. ✪ Restructured group into functional pods to improve collaboration amongst teams and across the company.

Amityville, New York, United States

✪ Cross-functional lead in new business category development, product innovation, testing and validation, risk assessment, and optimize product efficiency.✪ Developed the strategy, business plan, product requirements and portfolio roadmaps based on customer requirements and competitive market analysis.✪ Led the creation and implementation of marketing strategies, including the creation and design layout of all program materials from Operations Manual to Equipment Brochures.✪ Oversaw ongoing planning, negotiation and execution across company related to product, packaging, pricing (domestic & international), and promotion.✪ Collaborated on new tradeshow redesign including new booth design and experience, communications and digital strategy.SUCCESS HIGHLIGHT✪ Developed a market ready program built for optimal retailer success.

Vitamin World

Head Merchant for Vitamin World Retail and VitaminWorld.com✪ Directed Merchandising and Visual Teams (16); providing career-development planning, coaching, training and support for 16 members of the Merchandising and Visual Teams.✪ Oversaw the entire merchandising process from P&L responsibilities, budget management, advertising budget support, product sourcing, inventory/replenishment, planning/allocation, product development, pricing strategies, COGS reduction, visual merchandising, and promotional planning.✪ Managed vendor relationships for the purpose of improving margin, leading operational process improvements, and financial planning for the various categories and vendors.✪ Responsible for all pricing strategies, both promotionally and on an everyday basis. Leveraged key partners in Merchandising, Merchandising Operations, Marketing, Site, Inventory and Finance to execute against these strategies.SUCCESS HIGHLIGHTS✪ Created and executed a new upsell pricing strategy which resulted in a significant increase in gross margin dollars and average order value as well as a stronger point of differentiation from the competition.✪ Served as Merchandising Lead on the Acquisition Executive Team during the sale of Vitamin World.

Vitamin World, Holbrook, Ny

✪ Implemented comprehensive strategic plans to drive sales and improve profitability through product sourcing, price negotiation, vendor set-up and inventory management across 400+ retail locations and two distribution centers.✪ Led promotional creation and product management for VitaminWorld.com, including involvement in all technological builds, international restrictions, Certona, Demandware and Aisle 7.✪ Spearheaded an 8 member Buying team for Vitamin World Retail and VitaminWorld.com which resulted in improved performance and multiple promotions across team members to positions of increased responsibilities.✪ Developed strong internal relationships with cross -functional groups, including marketing/advertising to drive success in communication of overall promotion strategy including store promotional layout, signage and feature product placement for retail and VitaminWorld.com.SUCCESS HIGHLIGHT✪ Launched and managed Vitamin Worlds vendor tradeshow for the District Manager community.✪ Successfully managed $200 Million+ business, including 200 Vendors and 15+ categories.

Vitamin World Holbrook, Ny

✪ Acted as subject matter expert, providing direction for Omni-Channel goals between the stores and website.✪ Established and led category management and marketing functions for the retail company, as well as managed the VitaminWorld.com website.✪ Initiated development of new promotional functionality for monthly and special holiday launch.✪ Oversaw all promotional category pricing for VitaminWorld.com; reorganized/categorized the current website for ease of shopping.SUCCESS HIGHLIGHT✪ Triple digit growth in E-commerce and double-digit growth in Retail Sports Nutrition and Diet Categories.

Vitamin World Holbrook, Ny

✪ Spearheaded merchandise strategies for Sports Nutrition, Weight Management, Health & Beauty, Health Bars, Drinks, and Hard Goods across 426 retail stores.✪ Led the execution across the full range of assortment, sourcing, pricing, promotion, and visual merchandising to increase sales/profitability and drive sustainable growth.✪ Developed collaborative relationships with vendors, strengthened key areas of specialty and managed all product related recalls and market withdrawals.✪ Conceptualized and executed planogram creation and store direction on all advertising that increased sales profit and drove brand loyalty.✪ Partnered with Product Development Team to develop new processes to effectively communicate design requirements and specs for existing and future products.✪ Conducted bi-yearly complete competitive analysis of two largest competitors, including store visits, price comparison for all items and sourcing to fill voids in our assortment.SUCCESS HIGHLIGHTS✪ Managed 45% of $220 Million Retail Business with double digit growth pattern.✪ Instrumental in the creation of expanded Phase II stores including increased and elevated product assortment and signage direction.

Carle Place, Ny

✪ Conducted thorough market analysis to identify new product opportunities and drove innovation in key manufacturing areas including China (Mainland, Hong Kong and Macau), Turkey, The Philippines, Vietnam, Thailand and Taiwan.✪ Maintained strong vendor relationships, negotiating pricing and terms resulting in lower capital investment and better payment plans.✪ Collaborated with the Vendor Relations team to help manage vendor, supplier and fulfillment relationships through monitoring quality issues, maintaining shipment schedules, and product testing to ensure all SKUs meet customer expectations.✪ Created Letters of Credit and Wire Transfers through JPMorgan Channel to manage factory payment schedule to secure productSUCCESS HIGHLIGHTS✪ Identified and realized cost-saving and cost-reduction opportunities, building a culture of long-term savings on procurement costs without compromising supply assurance/quality.✪ Integral to all major facets of the launch of Martha Stewart for 1800flowers.com brand including consulting on the development of exclusive hard goods line, coordinating with the wholesale department to ensure all 1800flowers.com Bloom Net Premier Members had product on time for the launch, resizing and recreating existing antiques from Martha's private collection, at an affordable price.

Carle Place, Ny

✪ Sourced products and full collections from China and maintained domestic relationships through FOB and drop-ship programs.✪ Built program cost analysis and matrix to maintain measurable cost and vendor performance of complex purchasing programs.✪ Pursued new business ventures and partners for PurchaseNet, including working to create a partnership and a vision for the Gund/1800flowers.com co-brand initiative.✪ Created all Purchase Orders for the import sector of the 1800flowers.com brand through Oracle.✪ Developed several how-to manuals for systems such as Oracle and Atlas.SUCCESS HIGHLIGHTS✪ Improved profits by reducing cost through steering items to preferred vendors and proposing supply chain alternatives reducing freight cost.✪ Managed day to day operations with all warehouses and over 50 overseas factories.

Westbury/Carle Place, Ny

✪ Created vendor manual and customer service procedures; created pricing and margins for all products, replaced unprofitable products with bestsellers.✪ Maintained the PurchaseNet website including uploading images and copy, sorting and creating categories, daily and weekly specials.✪ Responsible for Accounting month-end and year-end sales and inventory documents as well as publishing daily inventory and sales reports.✪ Worked with the Vendor relations team to set up and maintain vendors, as well as being the main contact for all issues.

Master Of Science - Ms, Human Resources Management And Services

Bachelor Of Business Administration - Bba, Marketing