Danielle Sutherland Email & Phone Number

Seattle, Wa, Us

Bellevue, Washington, United States

I am the strategic paid search program lead for a team driving demand and growth through SAP Concur's global websites. During my time in this role, our team has increased the ROI of the PPC program globally by 50%.

Greater Seattle Area

I manage the paid search marketing program for North and South America (US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, and Peru.) I am responsible for increasing the paid search traffic and conversion rates to the SAP Concur website. The job involves researching keywords, writing ad copy, developing landing pages, targeting personas, testing and reporting and analyzing performance.

Greater Seattle Area

Manage paid search marketing program for the Americas region (US, Canada, Mexico & Brazil.) Responsibilities include creating, implementing and optimizing keyword targeting strategies, supporting global brand awareness campaigns, landing page and copy testing, demand generation, and reporting and analyzing PPC performance. Work closely with global field marketers, marketing analyst, website developers, SEO and social teams. Partner with paid search vendors and search engine account representatives to deploy best practices and participate in new product offerings and betas.

Greater Seattle Area

Responsible for improving Concur’s organic search results. Creating, planning and driving an overarching search engine optimization strategy for the global digital marketing department. Responsibilities include the execution of SEO projects by performing keyword research, link building, competitive analysis, search audits and expert analysis to drive actionable insights. Increased the websites traffic, conversions and revenue through successful SEO tactics across the America’s, Asia and Europe.Accomplishments:-Increased the organic traffic to www.concur.com by 63% from FY13 to FY14.-Increased the number of form completes from www.concur.com by 59% from FY13 to FY14.-Increased the number of sales working leads from SEO by 46% from FY13 to FY14.-Increased the organic traffic to Concur's 13 international websites by 43% from FY14 to FY15.-Increased the number of sales working leads from SEO by 82% from FY14 to FY15.

Greater Seattle Area

Search Engine Optimization & Paid Search MarketingContent Marketing & Website DevelopmentSocial Media- Paid Twitter, Outbrain management, YouTube optimization and Kapost maintance.