+ Help various brands break the Internet every day through integrated marketing tactics such as out of the box social media strategies and partnerships to help achieve their goals.

+ Led digital marketing strategy for all films from theatrical to PVOD/Peacock window across the Focus Features portfolio which have included Phantom Thread, BlacKkKlansman, Promising Young Woman, The Northman, Downton Abbey (film), and 67 other major film campaigns+ Areas of focus included: content strategy, platform stunts/activations, social creative, talent, influencer/celebrity events, brand partnerships, international collaboration, and synergy opportunities across company business units+ Communicated with high-profile filmmakers, talent, and stakeholders daily while managing team of direct reports+ Ran promotional partnerships for all films, some examples include Downton Abbey/AirBNB Partnership and RESY Restaurant Pop Up in honor of Anthony Bourdain Documentary+ Developed award-winning digital marketing campaigns that have been recognized by Shorty Awards, CLIOs and Golden Trailer Awards, examples including Won't You Be My Neighbor #BeMyNeighbor Campaign, Phantom Thread digital video creative, Thoroughbreds social creative, etc.+ Maintained relationships with partners at META, Twitter, Google, TikTok and Snap to develop first-to-market opportunities

+ Developed digital strategy for select film releases and created innovative social campaigns and digital programs+ Managed day-to-day creative with multiple agencies for website, social, email CRM, influencers, and video+ Worked closely with media, analytics, publicity and international teams to create assets that were effective and optimized

+ Developed digital strategy for four-quadrant theatrical film releases, such as Star Wars: The Force Awakens, Inside Out, Frozen, Jungle Book (live action), etc.+ Created the Walt Disney Animation Instagram handle and grew it to 2.5 million followers, while also overseeing social handles for various titles in the theatrical window+ Managed the growth of the Walt Disney Animation Studios YouTube presence over 400% in one year+ Some campaign highlights include: Zoogle photos for Zootopia, first Twitter hashtag emojis for Star Wars, first Bitmoji partnership for Inside Out, Jungle Book VR experiences for both Samsung & Facebook, etc.

+ Coordinated, created, and managed social media campaigns for four-quadrant theatrical film releases

+ Liaison between Ad Sales and Production for digital marketing concepts.+ Developed and executed strategic digital marketing plans to drive revenue.+ Collaborated with edit, production, programming, tech developers, and outside agencies to produce profit-driving marketing campaigns. + Executed sponsorships through Digital Video, Social Media, Mobile/Apps, Fantasy Sports & WatchESPN.+ Managed sponsorship trackers for all digital platforms.+ Oversaw the digital marketing budget.

+ Assisted the Coordinating Director of Music, Music Director, and Music Coordinators with the implementation of music policy as it pertains to ESPN programming

+ Lead cabinet of 40 people to put on events and represent the Senior Class+ Attended weekly campus meetings to represent needs of all 1,700 seniors+ Developed and plan events and activities including major fundraising campaign+ Worked with on-campus media to publicize senior class events+ Served as Graduation speaker

+ Assisted with A-list celebrity outreach and client sponsorship+ Compiled media tracking lists for clients and events used for post-evaluations+ Assembled press kits and wrote bios for clients+ Escorted talent down red carpet at events+ Completed PMK*BNCs Internship Program which included attending workshops and concluded with a strategic marketing campaign presentation for the company's top executives

+ Compiled pitch packages to be sent to television shows, films in production or new video games+ Assistant duties such as expense reports, scheduling appointments, reception work

+ Publicized all events to students using Adobe Photoshop for advertisements and bulletin boards+ Updated and maintained SAB Facebook page, on-campus calendar, events websites+ Ran events for over 100 students once a week+ Wrote up press releases for each event

+ Selected from highly competitive applicant pool for annual festival+ Developed and maintained social networking sites on Facebook and school calendars + Designed and distributed posters, websites, and video content for three films & events

+ Represented Park School for admissions outreach+ Selected by administration to lead Dean’s Hosts Program + Met weekly with Dean and/or administration+ Organized all semester tours and admissions events+ Shared student concerns and questions with Dean

+ Host services, including managing reservations for VIPs + Wrote press releases to publicize and advertise events, shows and restaurants and the casino+ Organized giveaways and black jack tournaments