Marketing Communications Manager
Positions of increasing responsibility, culminating in managing marketing communications for the company’s major product line, Environmental Monitoring Systems, which represented 30% of revenue. Worked closely with Product/Marketing Managers, National Sales Manager and Executive Vice President of Sales & Marketing to promote product benefits and features to segmented audiences. Campaigns included digital advertising, email marketing and marketing automation, live online seminars, web videos, written case studies and articles, web content and optimization, and blogs. ⁃ Marketing Communications Manager, 2008-2013 ⁃ Corporate Communications Manager and Marketing Communications Coordinator, 2006-2008 ⁃ Corporate Communications Manager, 2003-2006 ⁃ Corporate Communications Coordinator, 2001-2003Key Accomplishments: • Facilitated publication of more than 100 articles, press releases, and case studies • Managed launch of micro web site for a new product line, which generated more than 100 requests for quotes in the first six months • Managed series of educational web seminars and videos, resulting in qualified sales leads • Reduced marketing expenses for agency services by 50% by bringing in-house graphic design and writing projects • Wrote proposal to successfully guide the realignment of the YSI Foundation’s philanthropic donations to the environmental mission of the company • Contributed to team that migrated web site to new platform, resulting in 15% increase in new traffic from search engines and 8% increase in actions, including registration, downloads, and request for quotes • Organized 4 educational web seminars to B2B and B2G audiences that resulted in more than 350 new leads for a water monitoring product line and directly contributed to $125,000 in sales inquiries
