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User experience-centric online community strategy builder and effective team leader. Actively manages and contributes to online community activities across several industries. Experience in managing customer facing technologies, customer advocacy, and website analytics. Excels in social networking platforms through [micro] blogging, discussion and commenting tools. Proficient in user story definition, requirements gathering, sprint planning, and website release management.Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals and achieve results. Productive and efficient work habits without supervision. Self-motivator and entrepreneurial spirit with high energy.Specialties: B2B, B2C, B2E, community management, community strategy, digital strategy, content management, customer service, customer advocacy, customer engagement, idea management, gamification strategy, loyalty programs, forum management, moderation, Higher Logic, Khoros, Salesforce Experience Cloud, Wordpress, Microsoft 365, G-Suite, Slack, Google Analytics.
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Senior ManagerCvent Mar 2022 - PresentRemoteStrategic leader responsible for developing and executing a comprehensive vision for Cvent’s global community. Leads impactful programs and foster deep connections that fuel innovation and accelerate the adoption of Cvent’s technology. Oversees a dynamic team of community professionals who design, build, and operate programs that empower thousands of customers, partners, and employees to learn, connect, and grow with Cvent.-Develop and implement a comprehensive community strategy aligned with Cvent's business objectives.-Create impactful and inclusive programs and experiences that drive customer engagement, loyalty, and success through compelling content creation, event organization, and discussion facilitation.-Develop relationships with Cvent executive sponsors and cross-functional partners to understand their vision of the community and how the community supports emerging business strategies.-Oversee the development and implementation of effective user support programs and resources. Ensure timely and accurate responses to user inquiries, troubleshooting, and issue resolution.-Identify and nurture community advocates and influencers who can promote Cvent products and services. Collaborate with marketing and account teams to leverage user-generated content testimonials.-Act as a liaison between the community and product development teams, gathering user feedback, insights, and feature requests. Advocate for community-driven product improvements and enhancements.-Develop strategies to attract all current and new users to the community. Collaborate with marketing and account teams to drive user acquisition and retention initiatives.-Establish and track KPIs to measure the community's success and impact, including sharing KPIs with all internal community partners. Provide regular reports and insights to senior leadership on community engagement, user satisfaction, and business outcomes. -
Senior ManagerCobalt Jun 2021 - Feb 2022RemoteSenior team leader focused on data-driven execution of a technical community of freelance ethical hackers and cybersecurity professionals. Responsible for the strategic vision of community operations, knowledge, and content.-Cultivate a sense of belonging by leveraging a unique collaborative pentesting model to unlock exclusive benefits for the community.-Create an environment where members can learn from each other and depend on each other.-Establish and grow programs that foster pentester engagement and satisfaction.-Facilitate community thought leadership by demonstrating the skills and talent of the community via engagements, community events, and promotion of member stories. -Partner with Product, Engineering, Content Marketing, Operations, and other cross-functional teams to raise awareness of the community and drive outcomes. -Oversee member lifecycle by elevating the recruiting, assessment, on-going performance evaluation, and off-boarding processes of the community to select and reward the best pentesters in the world. -
Director Of CommunityBright Horizons Feb 2017 - Mar 2020Watertown, MaTeam leader responsible for developing engaging content to proactively fill a content calendar and in response to customer engagements. Use customer service skills to moderate online conversations with the customer community. Act as the brand evangelist and manage all community communications.- Develop strategy for engaging customers via Salesforce Community Cloud platform- Provide engaging text, image, and video content for the Customer Community- Respond to comments and customer questions and feedback in a timely manner- Monitor and report on feedback and online reviews- Organize and participate in events to build community and boost brand awareness- Coordinate with Growth Marketing, PR, Product, and Creative teams to ensure brand consistency- Build relationships with customers, prospects, industry professionals, and community contributors -
Director Of Community And Engagement (Consultant)Mindfirst Health & Fitness Dec 2016 - Aug 2017Braintree, MaResponsible for the creation and execution of the online community and social strategy for a B2B and B2C corporate wellness startup. Duties include technical requirements gathering, use case definition, site taxonomy development, and user feedback management. -
Community Manager | Senior Marketing ManagerPenn Foster Education Jun 2014 - Jun 2016Boston, MaSenior team leader managing an online community comprised of virtual classrooms for students to engage with classmates and faculty, and provide resources for academic progression to drive student outcomes.-Launch and manage the Penn Foster Student Advocates program, including organizing and leading of monthly meetings and assignments that align with marketing campaigns and initiatives.-Develop strategy, calendar, and content for newsletters to unify Penn Foster employees and its customers to keep all recipients well-informed of company news and events.-Coordinate content contributors and creative assets to provide a best-in-class publication experience. -Develop and implement strategies and tactics that drive community and social engagement based on audience types and community goals such as creation, consumption, and engagement of user-generated content.-Utilize the community and social media channels to drive Penn Foster business goals and KPIs (i.e. acquisition, retention, engagement)-Create and maintain help documentation on how to best leverage platforms and its features and functionality as well as host orientation webinars and formal training sessions.-Design and moderate the gamification strategy of the Penn Foster Student Community using Bunchball Gamification.-Manage the daily community management tasks including making announcements, approving members and content, and create layout of new community spaces and groups.-Provide monthly reports to business stakeholders on social media performance and engagement, community space activity, gamification, and popular content and trends. Recommend improvement of site structure, activity and content.-Provide direction on new social collaboration tools and content publishing platforms via best practices, and monitor how other organizations are using them. -
Enterprise Community ManagerAnalog Devices Oct 2013 - May 2014Norwoord, MaManaged a support community for engineers to discover solutions that helped speed the design process and tap into the knowledge-base of their peers.-End-to-end community site management; included refinement of structures and spaces, optimization and enhancement of site features, project management of platform and software upgrades.-Developed and managed community programs, evangelize and govern participation, and grow and nurture relationships through community advocates.-Managed support for 30 individual community managers across the enterprise, including initial orientation and training, support, regular cross-functional meetings to discuss challenges and needs. -Built and executed on gamification strategy to drive desired community behaviors.-Redefined the online reputation and rewards program with launch of customer advocates.-Performed analytics and measurements of KPI's across social channels. -
Community Manager / Senior Marketing SpecialistPtc Apr 2009 - Oct 2013Needham, MaManaged a growing, dynamic energizing online community for software developers, engineers, and product designers to showcase their work, inspire others with their successes, and be inspired by the talent of their peers. -Responsible for building, launching and managing an online network of product development professionals.-Developed member retention, recognition and reward programs that increased community membership and encourage participation of user-generated content to ensure that the community is achieving its objectives.-Created and implement campaigns to increase traffic and awareness by means of search engine optimization, coordinating e-newsletter efforts, outbound marketing activity, and social media marketing efforts.-Served as primary point of contact for community and provide best practice guidance in areas of content development, event programming, online facilitation and member outreach.-Promoted and advocate for the community internally, "selling" the community to employees, and elevating the value and importance of the community to global cross-functional teams.-Identified and implement new moderation tactics to promote more user generated activity and ensure members adhere to community guidelines. -
Community Manager / Emarketing SpecialistBank Of America Apr 2007 - Feb 2009Boston, MaManaged a growing, dynamic peer-to-peer support online community geared towards entrepreneurs and small business owners in a real time forum based environment. -Developed programs that increased community membership, encourage participation of user-generated content, member retention, recognition and rewards.-Managed all special community events and relationships with subject matter experts and industry experts.-Identified and implement new moderation tactics to promote more user generated activity and ensure members adhere to community guidelines.-Continually work to extend and position the Bank of America brand by fostering new partnerships, leveraging existing relationships and promote the community through social networking channels. -
Ecommerce Marketing SpecialistColumbia Management Apr 2006 - Apr 2007Boston, MaDevelop and implement exceptional online solutions that support business strategies to meet customers needs and allowed the organization to conduct business effectively. -Work with business and marketing counterparts to develop and understand the business plans and marketing strategies to translate them to the online space and recommend/provide electronic solutions.-Plan and conduct business research and analysis, including competitive analysis. Identify best practices and gaps as well as integration opportunities with other channels.-Partner closely with web designers, developers, content providers and service delivery managers to ensure further development of business and functional requirements.-Develop and articulate business requirements to ensure goals are aligned with customer needs, current internet practices and maximize technology investment.-Conduct functional, regression and user acceptance testing on sites with every functional change or code release. This includes defect/bug detection, tracking and resolution. -
Workflow CoordinatorColumbia Management Jun 2004 - Apr 2006Coordinate and facilitate high priority projects related to the Transfer Agency’s business initiatives. Monitor the daily work directed to the Dealer Liaison Team to ensure that standards of service are met. Monitor complex and sensitive requests/problems, as well as escalated items, to ensure the accurate and timely completion of these items. -
Dealer LiaisonColumbia Management Feb 2002 - Jun 2004Build and maintain strong relationships with intermediaries by providing excellent customer service and support to back office personnel. Maintain and expand existing fund business with current producers by encouraging repeat sales and cross-selling other products. -
Nscc Trading RepresenativeLibery Funds Group Nov 2000 - Feb 2002Cultivates and acquires new selling relationships with interested brokers and producers. Executed mutual fund trades
Daniel Marotta Skills
Frequently Asked Questions about Daniel Marotta
What company does Daniel Marotta work for?
Daniel Marotta works for Cvent
What is Daniel Marotta's role at the current company?
Daniel Marotta's current role is Senior Online Community Strategist + Architect.
What is Daniel Marotta's email address?
Daniel Marotta's email address is dm****@****ptc.com
What is Daniel Marotta's direct phone number?
Daniel Marotta's direct phone number is (800) 471*****
What skills is Daniel Marotta known for?
Daniel Marotta has skills like Social Media Marketing, Content Management, Seo, Social Media, Web Analytics, Social Networking, Online Marketing, Community Management, Google Analytics, Management, Blogging, Digital Marketing.
Who are Daniel Marotta's colleagues?
Daniel Marotta's colleagues are Lennard Neuwirth, Rajesh Mehla, Chandan Kumar, Neha Tewari, Arjun Mahajan, Mackenzie Mccafferty, Schweta Abraham.
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