Daniel Martins Email & Phone Number

Rio De Janeiro, Rj, Br

-Responsible for purchase and post-purchase journeys of B2W's websites and APPs. Definition of product strategies, KPIs and goals.-Lead and support multidisciplinary teams of PMs, data analysts, researchers, UXs and engineers in discovery and deliver products according to users needs, making decisions based on qualitative and quantitative data.-Lead the product managers team, supporting their development and ensuring an integrated strategy among products.

Rio De Janeiro, Rio De Janeiro, Brazil

-Definition and manage product strategy for desktop and mobile site on americanas.com stores (Toys & Baby and Automotive stores). -Lead cross functional team of UX designers, Data Analysts, sofware engineers.-Alignment cross projects with sales, marketing, branding and data teams.-Manage product backlogs, write user stories and shape sprints for teams.

Rio De Janeiro E Região, Brasil

- Implement and manage of the skills development program and behavioral analysis with low income candidates, aiming at employability.- Lead the day-to-day of the operations team, with 7 people- Monitor and report on department progress and results- Create strategies and marketing campaigns and measure performance- Establish and maintain relationships with clients, tech team and marketing.

Rio De Janeiro E Região, Brasil

- Planning and development of content strategy, editorial planning, messaging and communications plans for company- Development of brand voice and persona, tone, style guidance, and writing training.- Responsible for ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for SEO and user experience for all channels of content including online, social media, mobile and video. - Responsible for reviews, editing and approves all content prior to publishing;Integration of content programs with brand campaigns to drive brand to demand. - Managing day-to-day team of digital Content (photo, wording, video) and creative resources including designers, writers, and other personnel- Measuring the results of content marketing activities- Managing fan page on Facebook with over 12 million fans, the largest fan page on the social network among young internet companies all around the world as well in the travel market segment worldwide. - Developing Social media strategy and guidelines for internal use;

Rio De Janeiro E Região, Brasil

- Responsible to develop editorial planning, writing, reviews, editing and approves all content for social media, blog, site and partners, - Content creation for marketing campaigns, social media, web pages and product pages, videos and apps.- Manage agencies, develop partnerships and implement creative plans.

Rio De Janeiro E Região, Brasil

Rio De Janeiro E Região, Brasil

- Crisis communications: preparing papers and counseling options for different crisis situations - Developing key corporate messages for companies- Crisis response, corporate positioning/messaging, brand development- Public and media relations: issues response, creative campaigns, press releases - Media analysis: produces and briefs on key issues for companies, image audit, media reports.- Internal communications: drafting comms, campaings- Training in processes and recommendation of communication, sustainability and public affairs structures for clients Responsible for clientes: Coca-Cola Brasil, Gerdau, DGS Defence, Foxx Haztec and Manabi

Master Of Business Administration (M.B.A.)

Public Relations