Dan Johnson Email & Phone Number

North Port, FL, US

Remote

• Key Accountabilities:
• Developed and directed comprehensive media and marketing campaigns for clients
• Served as initial point of contact with clients, focused on building a trusting relationship
• Garnered earned media coverage for clients, via press release distribution and media outreach
• Provided clients with sales and marketing qualified leads via email marketing campaigns
• Developed whitepapers and landing pages

Fairfield, Iowa / Hybrid

• Key Accountabilities:
• Developed and directed strategic initiatives regarding company and departmental policies and procedures in order to improve service standards for internal and external customers
• Served as a critical link in the organization focused on leading creative development, presentation, and implementation of the firm’s public relations and creative marketing initiatives
• Proposed and managed strategic initiatives to upper management regarding company and departmental policies and procedures in order to improve service standards for internal and external customers
• Developed comapny's social media strategy and editorial calendar and managed all social media accounts

United States

• Key Accountabilities:
• Led efforts to enhance all internal communications
• Primary writer/editor for monthly associate newsletter and weekly announcements
• Developed project plans to measure and track progress in relation to internal communications and monthly associate newsletter objectives

Tempe, Arizona

• Key Accomplishments:
• Innovatively developed partnerships with New York Times, Washington Post, Tennis Magazine, SI.com and Atlanta Journal Constitution to produce college tennis-centric stories for their platforms
• Created comprehensive on-site signage plan for ITA National Championships, resulting in increased brand awareness that includes a platform for prominent display of ITA partner logos at various events
• Efficiently created style guides for ITA, resulting in maintaining consistent compliance standards and maintaining brand integrity across platforms
• Published in Tennis Magazine – produced two stories for annual “Heroes Issue”

• Key Accountabilities:
• Responsible for content development and management of Mountain West website for Cross Country, Indoor/ Outdoor Track & Field, Women’s Soccer, Softball and Tennis
• Diligently assured compliance standards were upheld in all marketing materials, with both internal and external stakeholders, including 12 membership schools and the local and national media
• Relied upon for daily statistical data and managed releases, including reporting appropriate data to the NCAA
• Managed social media accounts, posting content for assigned sports during championships and in-seasonKey Accomplishments:
• Conceptualized and implemented weekly Q&A series posted on official site and promoted in social media, increasing traffic and awareness

Englewood, Colorado

• Key Highlights:
• Responsible for opening new territories for sport coverage; Created weekly content for 4 different newspapers
• Provided prep sports coverage to 4 different regions, covering a total of 8 schools in the Arapahoe County
• Relied upon for guidance of staff photographers to select art to be used and key events/games each week
• Collaborated with Sports Editor in developing weekly budget for assigned papers

• Key Highlights:
• Innovatively revamped the sports section image, building a creative model for long-term use
• Created community outreach strategies and partnered with schools, coaches, student-athletes and parents

Bachelor Of Arts (B.A.), English (Creative Writing)

Certificate, Sport Management

Associate Of Arts And Sciences (A.A.S.), Radio And Television