Responsible for helping to develop, execute, and optimise an account-focused strategy to deliver against Unblu's sales goals.

At Unblu we develop conversational financial software that empowers financial institutions worldwide to make every digital customer conversation meaningful, secure, compliant and convenient at any step of their journey.Responsible for defining and executing the regional marketing plan for the UK in order to help Unblu achieve regional growth.

Responsible for the development and execution of the marketing plan for North America on an interim basis.

Responsibilities include the development and execution of a marketing strategy to increase inbound leads and customer acquisition.

A freelancer focusing on the granular pieces of Inbound Marketing:- Web Strategy, Design, Development & Lead Generation.Key highlights include:- Developing a (development & design) strategy to improve conversion rates for a product company and executing upon it.- Innovative web solutions for streamlining the back office management of an event based company- Developed a transition plan for an existing application for a cloud based product and built a web application using AngularJS.

Took responsibility to define a vision, develop and influence strategy, and work within the corporate web team to execute on strategy. With a key focus on long-term strategic value, solutions needed to aid the effectiveness and improve the efficiency of inbound marketing and dovetail with existing outbound marketing strategies.

From the conception and proposal of creating a community come App Store platform around the vibrant and engaged community surrounding the RedDot (now OpenText Web Site Management) products, the Community Manager role has been the figure head that disguises a collection of other roles being played. The Community Platform has seen tremendous growth (1000% growth in registered users) in a year and provided a hub for other communities to aggregate with a shared context of the RedDot product set. The approach has carefully considered existing resources to provide a facilitated gateway to them and not tried to replace them.Analytics show positive growth. For example, great user registration growth despite being an open platform and not needing to register to access the content. Large amount of contributers within the user base providing an engaged and vibrant platform for users to connect.The community was built around a number of core principles:- Open- Enaging (Strong Design)- No Pushy Marketing- No Reinventing the Wheel- Make it Easy- Agile & Iterative- HonestySee: http://www.slideshare.net/dbaggs/the-solution-exchange-community-platform-a-case-studyBeneath the figure head "Community Manager" role, many other roles exist that are undertaken by Danny. From Web Development to Business Liaison to Strategy to Evangelism, these are some of the roles played as part of building and growing a successful community platform and Danny passionately fulfils these.The bottom line is that the community initiative has impacted the existing customer and partner base to maintain engagement and influenced prospects to become customers.

This Solutions Architext role was focused on developing business value within a Digitial Strategies team, which encompassed the RedDot brand website. Solutions developed included an integration to Salesforce to aid and facilitate the Account Development process to increase qualified sales leads.

First in the UK, and then Germany, this role worked with customers to tailor RedDot products to the client's needs. This role also entailed pre-sales demonstrations and discussions as well as the development of prototypes for custom requirements.

Lead designer for an EAI solution based on J2EE and a Service Orientated Architecture. The role required broad knowledge of technology and the relevant application to the required solution. The management of client expectency and requirements was an integral part of this role. The role also required concise communication and translation of requirements into a technical solution using UML.