Dan Reade Email & Phone Number

Seattle, WA, US

Seattle, Washington, US

Dallas, US

Christchurch, NZ

• Define and execute successful multichannel integrated marketing programs to drive demand in enterprise and SMB markets to drive pipeline growth for a SaaS provider of search tools used by e-commerce retailers
• Improve productivity and efficiencies by transforming marketing program execution; employ integrated and Agile practices, create forecasting tools, develop content programs, and deploy and manage several marketing.
• Manage SEO optimization efforts executed by vendors, resulting in a 200% increase in traffic to the website, and contributing to a 30% increase in marketing-qualified leads month-over-month
• Conduct A/B tests, pilot social media marketing and retargeting programs to continually improve the effectiveness of in-market tactics, deploy solution- and product-focused nurture campaigns, and partner with Marketing.
• Collaborate with sales directors and client success directors to identify and develop high impact sales enablement tools to win opportunities on larger accounts
• Interpret and communicate campaign results on demand, performing adjustments to maximize ROI, optimize spend, and proactively plan for future quarterly tactics

Austin, TX, US

• Managed a five-person creative team, prioritized/managed all in-house creative, brand, and agency initiatives, support global and regional campaign development, and produced integrated brand campaigns for a.
• Produced content and collateral to engage and nurture leads for multichannel marketing campaigns, including an industry report with 51 pieces of unique coverage and 169 pieces syndicated that generated a $2.89M net.
• Employed Agile methodologies to execute the creative design and brand messaging for product and feature launches, including adaptive risk protection, cloud, network, and firewall solutions as well as the new dynamic.
• Conceptualized and implemented processes and shared-service workflows for scalable and modular integrated campaign execution across global regions and partner syndication programs
• Led the art direction and content development, managed writers and graphic designers, managed creative project planning, and developed the session/panel content for global events, trade shows, partner conferences.

Austin, Texas, US

• Managed all in-house and external creative resources responsible for marketing and brand collateral development, demand generation optimization, customer marketing, ABM, and brand awareness campaigns for a company that.
• Defined and maintained the creative direction and visual strategy of the brand while consistently delivering projects within the financial budget and before or on the deadline
• Provided creative support to the marketing, sales, executive staff, client success, human resources, legal, and other cross-functional global teams, including transformation of a quarterly business publication into the.
• Managed major creative design projects, including the branding and design of a $10M office space that features multiple branding elements, including lobby entrance graphics, a brand history wall, graphic murals, and.
• Led the Client Advisory Board in event production, including the planning and execution of SXSW opening parties, creating content for sessions, and providing guidance on branding and content development for user group.

US

Austin, Texas, US

Los Angeles, California, US

Rochester, NY, US

New York, NY, US