Launched a popular vegan food & lifestyle brand with more than 90,000 followers at peak.Co-author of Mastering the Art of Vegan Cooking (2015) and Betty Goes Vegan (2013), named VegNews’ 2013 Cookbook of the Year. Combined total of 30k+ copies sold.Featured by the New York Times, The Today Show, Oprah.com, BuzzFeed, and more.

Lead business strategy, new business development, and project delivery for a leading global agency with an exclusive focus on participatory social impact work. Responsible for achieving annual revenue and profitability targets within a $15m annual P&L.Manage a team of 40+ employees across six international offices, including client-facing staff across Strategy, Campaigns, Digital, Creative, and Project Management teams, as well as internal teams and functions including Staffing, Recruiting, and Business Operations.Personally oversee C-suite client relationships, including with Unilever, Starbucks, and Paypal, as a trusted advisor & thought partner on corporate social impact strategy.Developed new IP, offering, and go-to-market strategy for corporate clients, focused on social impact strategies and programs that mobilize customers and employees to create impact, while also delivering business results including brand lift and favorability.

Led business strategy, new business development, and project delivery for NGO clients, comprising half of all company-wide clients and revenue.Manage a team of 15+ staff focused on selling & delivering work to NGO clients.Developed new IP, offering, and go-to-market strategy for NGO clients, focused on public mobilization strategy, participatory campaigns, and organizational branding & naming.Oversaw relationships with key NGO clients, including with UNICEF, the Gates Foundation, and the Rockefeller Foundation. Expanded multiple accounts to $1m+ in annual revenue.

Led individual client projects, including with the ACLU, the Gates Foundation, and the Oak Foundation, managing client relationships and supervising project delivery teams.

Launched and grew PETA’s youth brand, peta2, to more than 1 million email subscribers, 500,000 social media followers, and 300,000 active members of the peta2 Street Team.Managed 20+ staff across the US, Europe, and India with skillsets ranging from campaign development, digital marketing, content production, influencer outreach, and more.Negotiated and managed partnerships with high-profile musicians, athletes, actors, and other influencers to produce content and support campaigns for peta2.Designed and launched multiple branded digital advocacy campaigns every year.Received AdAge Guerilla Marketer of the Year award for innovative Street Team program, where students earned points towards free peta2 merch by completing advocacy actions.Led national campaign response to NFL star Michael Vick’s arrest and conviction on dogfighting charges, securing campaign victories from both the Atlanta Falcons and the NFL and providing regular expert commentary to ESPN, CNN, and other national outlets.Developed and led PETA’s media training program for all organizational spokespeople.

Ran and won advocacy campaigns to secure minimal animal welfare commitments from Burger King, Wendy’s, Safeway, Kroger, and other leading fast-food and grocery chains. Developed innovative shareholder advocacy strategy, purchasing shares in 20+ target fast-food, grocery, and meat packaging companies in order to attend annual shareholder meetings and submit shareholder resolutions advocating stronger animal welfare policies.Worked collaboratively with Whole Foods executives and leading animal welfare scientists to develop industry-leading animal welfare policies, which remain the gold standard.Coordinated PR on behalf of campaigns and served as national media spokesperson, regularly securing coverage in the New York Times and Washington Post, and providing live on-air expert commentary to CNN, MSNBC, and Fox News shows.