Daron Mitchell Email & Phone Number

Westlake, Ohio, United States

Working on Jacquie Lawson Brand/Content.

Cleveland, Ohio

. Use research & business insights to develop strategy to facilitate impactful work for health, wellness, & fitness brands. . Developed a system called the Brand Blueprint to pinpoint client’s: core values, challenges, drivers, optimal clients, niche market opportunities, inspirations, peer industry leaders, unique aspects, & problem areas.. Create identity systems, supporting assets, photography direction, brand tone, a design toolbox with logo standards, font usage, lockups, & color codes to help foster a brand standard, consistent messaging, & a cohesive look across all platforms. . In addition to building brands, I create one-off designs for event promotions, marketing campaigns, & business collateral.. Some of my clients include: 3 Sisters Yoga, Rock Solid Health, Pure Grit, Iron & Oar, The Atrium Yoga Studio, Burning River Crossfit, You Can You Will Foundation, System of Strength, Selah Farms, Harness Cycle, & Nooma.

Atlanta, Georgia, United States

. Work directly under the CEO & lead a team of creatives that supports all inhouse brand communication needs and UX, design language system, customer journey, personas, & UI needs for billable clients.. Created a new streamlined standard of remote collaboration for my team using Basecamp, Brandfolder, Mural, AEM Cloud, & XD to sync & store our design assets, working files, creative briefs, deliverability specs, workflows, & brainstorming boards.. Use research & business insights to develop strategy & facilitate impactful creative work for Thrive: the 2022 vision & standards rollout, a culture e-book, wireframes for a new website, onboarding collateral, stationary, social media content, & the holiday video/site. . Developed BrandFrameTM for Thrive with a goal to deliver a set of brand experience guidelines that manage and execute a client’s relevance, clarity, distinctiveness, consistency, & authenticity which ultimately creates an optimal user experience across all touch points.

1999 Circle Dr. Cleveland, Ohio 44106

. GM for location in University Circle. Lead a small team of managers, and 15+ employees at local fitness start up. .Setup partnerships with over 15 Local Businesses getting gym membership up by 50% in one month after opening..Hire Social Media Ambassadors, Front Desk and Fitness Staff. Onboarding Employees & Team Building. . Programming Coordinator: Plan, Setup, and Run Company Events, Workshops, and Booths at Local Fairs. . Group Exercise Scheduling, Payroll, Facility Management. .Launched Legacy Membership option, virtual tour of locations on website & coordinated virtual exercise classes on Zoom to help business pivot during the COVID19 Pandemic.

2306 West 17Th St. Cleveland, Ohio 44113

. Take business goals & translate them into creative projects that solve problems, drive engagement, grow membership, & foster brand loyalty. . Developed brand identity, design standards, unique retail products, cohesive business collateral, event signage, e-newsletters, social media content, marketing & new partner membership discounts that target the demographics of each location. . Organize, direct & oversee all photoshoots to artistically tell TAC’s story on all platforms. Hire local artists to create custom designed furniture, retail display pieces for merchandise, & murals for gym walls to cultivate a unique experience. . Streamline workflow, business costs & deliver exceptional customer service using technology integrations including: DataTrak, GymSales, Asana, GymPass, MyZone, NetPulse, HealthDesk, GroupExPro, & Les Mills On Demand.. Spearheaded an ideas on how to solve low AM class attendance by creating the "Don't HIIT Snooze": increased foot traffic by 60% in one month. . Designed informational materials for a New Member take home folder & unique group ex schedule with visual breakdowns for classes.

Chicago, Illinois, United States

Retail Design on the McDonald's Account . Created point-of-purchase retail kits for new product launches including: McWrap, Egg White Delight, Rolo McFlurry, & McCafé. Designed global event promotions for Monopoly, Olympics, & Latin Grammys that ran in over 36,000 stores.. Executed digital plus-ups, re-branding pitch for Ronald McDonald & Happy Meal, Coca-Cola partner OOH ideas. Developed seasonal unifying visual themes to send to corporate & owner operators for cohesive merchandising at national & local level.. Concepted & art directed promotional Happy Meal retail kits: menu translites, packaging, & merchandising for US / Canada stores while collaboratively with partners including: FOX, Dreamworks, Nickelodeon, Mattel, & Lucas Films.. Produced UX ideas for retail innovation initiatives: simplification, choice, flavor bundling, & build your own initiatives for digital menuboards. Designed & pitched new POP hardware ideas to elevate experience in modernized stores.

Cleveland, Ohio, United States

. Created animated ecards, desktop wallpapers, & screensavers for AmericanGreetings.com customers. Produced creative solutions targeted to grow AG’s millennial market on Kiwee, MSN Messanger, & Photowork platforms. . Designed collateral for corporate events: 100 years of Creativity Art Show, Yawpfest & Nemacolin. Pitched innovative product idea concepted with a small team in 24 hours to senior leaders / stakeholders yearly on AG Hack Day. . Designed sponsored website channels & creative pitch decks for Advertising/ Revenue clients including: ABC, NBC, Ferrero Rocher, Ocean Spray, Stouffers, Dunkin Donuts, P&G, Playtex, Purina, Kraft, & Nikon.. Managed custom digital content approvals / releases for all AGI licensing partners including: CloudCo Entertainment, Sports Illustrated, Disney, Warner Bros, Nickelodeon, Hello Kitty & Hasbro.

Cleveland, Ohio, United States

. Created unique solutions for corporate communications, marketing, & advertising in a small design studio setting. . Made vector masks for photos, set typography, & pre-pressed designed spreads for 2006 Ridgid Tools catalog. . Illustrated graphic icons, retouched photos, & set typography for a visual medical history timeline of the Cleveland Clinic for the wall in terminal B at Hopkins Airport.

Dayton, Ohio, United States

. Full service operation offering graphic design, high speed digital copying, offset printing and full service mailing to the University of Dayton community.. Designed brochures, business cards, catalogs, flyers, awards, & signage for clients.. Established an organized system for incoming order’s production processes.. Oversaw large orders for bulk mailings & wide format printing and helped graduating design students print their final portfolios & set up a digital repository for the art department.

Bfa, Graphic Design, Print Design

Activities and Societies: Student Government Association, Graphic Designer on Executive Committee, Unity Week Project Committee, Stander.

All Girls College-Prep: Lead, Learn, & Serve

Activities and Societies: Indoor Track and Field, Choir, Metanioa Retreat Planning Team, President of Youth Group at St. Joseph Parish.