Darriana Mccrary Email & Phone Number

Raleigh, North Carolina, US

Pensacola, Florida, US

• Multi-tasked across multiple functions and roles to generate project results and meet deadlines and organizational expectations. Crafted online training videos to improve customer user experience in the PracticeBeacon.
• Broke down and evaluated user problems, using test scripts, personal expertise and probing questions. While devising solutions to operations issues related to the PracticeBeacon software, working closely via phone.
• Provided monthly updates on SEO optimizations, digital marketing campaigns, and reputation management campaigns to clients, discussing strategic initiatives and methods for improvement.
• Verified client messages were answered within 1 hour to establish quick and effective resolution.

Pensacola, Florida, US

• Worked effectively under pressure of simultaneous project milestones and deliverable deadlines. Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Implemented website maintenance, and updates using WordPress, Elementor and Beaver Builder. While also brainstorming content marketing strategies based around client's business goals, existing content and chosen key.
• Initiated monthly reputation management campaigns as well as created email marketing campaigns with MailChimp, and ActiveCampaign.
• Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic Facebook and Google ad placements.

• Assisted in the creation of unique content for new sites. Reviewed and edited final copy for accuracy and oversaw all phases of production. Customized brand message to reach and capture target audience interest and.
• Collaborated with creative director and copywriting team at Footbridge Media to complete all phases of client projects from planning to on-time completion of quality and deliverables.
• Wrote advertising copy for online content, adhering to the employers overarching brand identity and personality.
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.

Perform various merchandising functions and providing quality customer service. Essential job duties include greeting patrons, stocking items on racks and shelves, ringing up customer purchases at cashier stations, and helping shoppers locate merchandise.

Pensacola, Florida, US

• Developed and executed multiple print and digital marketing efforts to enhance brand visibility in the industry. Designed and presented social media campaign ideas. Generated sponsorships with related and partnering.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement.
• Delivered effective and informative press releases to increase brand visibility and awareness.
• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.

Pensacola, United States - Florida, US

• Used Adobe Creative Suite to design initial campaign concepts. Developed ads targeting specific users for key promotions. Created and recommended new digital strategies that align with the brand, consumer, operational.
• Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
• Generated interest for new and upcoming product and service releases by managing social media accounts.

• Proactively engaged with clients by phone, email, and in person, which helped establish lucrative relationships. Conducted market research and reported on clients' competition. Provided updates on digital marketing.
• Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing, and social media.
• Discussed SEO needs and optimized strategies for short and long-term campaigns.
• Consulted with clients on business issues and developed innovative, high-impact proposals.