Darwin Hernandez Email & Phone Number

Ottawa, On, Ca

Monroe, Louisiana , Us

As a solution marketer, I design impactful content addressing critical cybersecurity outcomes and promote services that could help customers achieve their security goals. I also develop collateral and internal and customer-facing assets to enable engaging relations between Lumen and its customers. I project manage cyber security product launches and campaigns and own the go-to-market strategy. I create and execute sales enablement plans and engaging content that generates qualified leads. I have developed sales training and enablement tools for the security portfolio, such as sell sheets, competitive positioning, FAQs, conversation starters, etc. Finally, I have composed content and managed the build of external marketing assets, including brochures, white papers, case studies, customer presentations, blogs, infographics, videos, webinars, and other social media content.

Monroe, Louisiana , Us

As Sr. Lead Marketing Manager in Lumen Technologies, I reported directly to the VP of the segment. I developed and drove the marketing strategy required for increasing Fiber Penetration in the Small Business Segment, reaching a growth of 100%+ YoY. I worked cross-functionally with product, finance, and marketing teams to develop and execute product and business strategies oriented to maximize the company’s nationwide profitability. I prepared the Go-To-Market (GTM) and Targeting Strategy. I assisted Directors of Sales, Segment Marketing, Sales Readiness, Service Delivery, and Field Marketing with the strategies required to make their areas successful. I participated in the formulation and execution of the multi-channel Marketing and Go-To-Market GTM strategy for the Small Business segment and optimizing the marketing processes and tools. I also worked with the Analytics team to evaluate the performance of campaigns and initiatives.The decks and material I prepare with insights and recommendations are presented to and guide decision-making processes at SLT / C-suite level.

Monroe, Louisiana , Us

As Lead Analyst in Lumen Technologies, my focus was designing and executing tactics to grow the company penetration in the Midsize and Small Business segments (companies with 1 to 500 employees) with emphasis on On-Net Multi-Tenant Units (MTU). Part of my contribution includes designing and implementing the go-to-market (GTM) strategy, developing acquisition programs, and launching campaigns to introduce new services. I also implemented and evaluated compensation programs for sales representatives that yielded 5%+ YoY growth in strategic products. I had the opportunity to assist regional MTU Managers and the Field Marketing team with regional programs to drive penetration in strategic markets. I also provided accurate and timely sales and revenue reporting for fiber network products, supporting senior management’s decision-making process.

Monroe, Louisiana , Us

As Intern in Lumen Technologies, I assisted with recurring reporting activities and prepared metric presentation slides to be used in multiple readouts. I also reviewed and analyzed performance for diverse products, detected unusual trends, and suggested actions to improve.

Baton Rouge, Louisiana, Us

During my assistantship at the Louisiana Small Business Development Center (LSBDC) I had the opportunity of assisting small business owners in the North Louisiana region with their business plan. I provided them with sales forecasting, market research, and cash flow projections to help them to start or grow their businesses.

Madrid, Es

As Consumer Marketing Lead in Telefonica, my focus was increasing revenue in the prepaid segment, which represented more than 8 million subscribers in multiple lines of business nationwide. I designed the marketing plan, coordinated the implementation of the Go-To-Market strategy (GTM), and worked with multiple teams (Marcom, IT, Legal, Operations, CX, between others) in the execution of promotions and special offers driven to increase market share. Also, I developed the direct marketing strategy to 50,000 Point of Sales (POS), and executed strategic partnerships with top brands to increase value for subscribers.

Worldwide, Oo

As Senior Auditor in Deloitte, I was responsible for financial audit engagements according to GAAP, and Government Normative for important organizations in the banking, manufacturing, and energy industries. I also led audit teams of up to ten auditors and ensured the quality of procedures according to Deloitte Global Criteria and International Standards on Auditing (ISA).

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Diploma, Organizational Innovation Management, Management

Master Marketing Management, Marketing

Public Accountant, Social Sciences