Dave Johnson Email & Phone Number

Andover

Andover, Hampshire, UK

In recognition of the outstanding work achieved in my previous my role has been taken to a new level. A general management position with a remit to drive the sales & profit for all the brands in the Business unit across all customer channels.My role has been and is to pull the Sales, Marketing, Buying,Supply Chain and Finance teams together to drive.

Andover

A very exciting new role within Petty Wood managing a cross functional team including people from Sales, Marketing and Trade Marketing. Working specifically on our Drinks, Confectionery and Snacking brands, I will be working with my team, customers and brand owners bringing them together to explode the opportunities of these brands across all the sales.

Andover

-Re-engineered strategic direction of the Retail Division building the team from 3 to 12-Instilled a category management approach to all customer interactions.-More than DOUBLED sales of division over 5yr period with all Top 6 grocery mults doubling in size -Retail division now worth nearly 50% of company turnover v 25% in 2006.-Responsible for sales in.

Sold global brands across major retail channels (Gemma are mkt leaders in children's cards).Managed a sales team of 17 full time staff and 120 part time merchandisers.Reversed business sales decline, 10% achieved in 2006.Successfully restructured the field sales team to deliver profitable growth. Personally lead sales drive into existing and new customers.

Managed a team of 4 National Account ManagersAchieved growth targets in existing customers in 2003 of 15% ++ (£80m turnover).Personally secured major new customers whilst in role including Superdrug,Thresher and Jet Introduced best in class sales management systems:Developed and implemented new budget tracking/control systems across business Developed.

Reported directly to the Sales Director with responsibility for all retail sales customers. Direct management of top 4 customers. Delivered sales growth of over 60% YOY through NPD. Managed direct report and virtual team to ensure business delivered massive growth potential for Impulse drinks in Retail sales in 2001.Developed and agreed with all key.

-Execution of the marketing strategies via channel strategies into customer plans.-Development of the Impulse drinks long term channel strategies across all channels. -Development and implementation of effective commercial plans for new product launches. -Effective management and control of trade spend across all brands & channels.-Management of 3 Channel.

-Significant internal promotion through ‘best in class’ account management of global brand.-Effective management of trade budget (£25m++) co-ordinating the Sales & Finance teams. -Worked with Account Managers to develop customer focused category building promotional plans.-Increased profile of the Nescafe brand through effective point of purchase.

Responsibility in Somerfield & Kwiksave for Nescafe coffee business (£60m turnover).- Successful management of promotional budgets, challenged accepted norms/practices.- Management of the Somerfield/Kwiksave merger process.- Category management leadership gained in Somerfield & Kwiksave.- Responsibility for the management and development of 2 junior.

Responsibility for a number of major brands and categories in J Sainsbury (JS) and Kwiksave. - Budgeted growth levels of 7% achieved in all categories. Responsibility for own-label products in JS with significant growth levels achieved.- Category management initiatives implemented in JS. - Price increases negotiated and implemented across branded and.

Responsibility for the Sharwoods brand in Somerfield and the Poppop brand in Tesco. - Budgeted turnover/ profit targets +12% achieved via growth in new and existing products. - Mutually beneficial Overrider/Targeted incentives agreed with account.

Responsible for 35% of Co-op turnover in Sharwoods - Significant sales growth achieved.- Substantial range updating/extending achieved across accounts.- Successful implementation & development of successful promotional plans.

Successfully reviewed and re-launched Fruit Chutney business. - Developed, instigated and managed National promotional offer.- Presented market/product info to Sales & Marketing meetings.- Controlled and managed label updates across Chinese/Chutney products.

Beat all sales targets as a TSM by 10%++.- Successful control and management of merchandising team.- Secondments in Sales Services, Marketing, Distribution, Merchandising functions.

Ba (Hons), Economics And Public Policy, 2:1

ECONOMICS & POLITICS

A Levels, Economics & Politics