I ran a full service marketing agency for 10 years focusing on e-commerce, manufacturing, distribution and wholesale companies.During that time, I learned that when it comes to marketing, these companies usually fall into two categories:𝟏 - 𝐓𝐡𝐞𝐲 𝐖𝐢𝐧𝐠 𝐈𝐭❗️Chase after the latest trends.❗️Spend money on campaigns without a clear understanding of why.❗️Redesign the website and create content without clarity on how it supports the overall sales process.𝟐 - 𝐓𝐡𝐞𝐲 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐓𝐰𝐢𝐜𝐞 𝐁𝐞𝐟𝐨𝐫𝐞 𝐓𝐡𝐞𝐲 𝐂𝐮𝐭✅ Slow Down✅ Take time to do some deep thinking✅ Choose their Strategy✅ Create the Plan✅ Execute, test, learn & adaptBy taking the time to create your marketing and website strategy, you will:🎯 Have clarity on who you are chasing, what questions they are asking and where they are “hanging out”.🎯 Be able to have clear messaging on why companies should choose you and not your competitors.🎯 Create an action plan to detail the specific actions you will take to differentiate yourself.🎯 Make sure that Marketing is aligned with Sales and Customer Support.🎯 Make sure that Marketing communicates the capabilities of Operations, Engineering and Product Development.🎯 Identify which systems (CRM, ERP, e-commerce, shipping) needs to be in place.If this sounds like a lot more than just doing “marketing stuff” like SEO, tradeshows, website design, social media or content marketing, it is.This is because the B2B buyer's journey is no longer a nice clean sales funnel.According to Forrester 62% of B2B buyers create their short list based solely on digital content.Marketing is more than just choosing the right tools, techniques and tactics.It’s about educating B2B buyers and influencing them to put your company on their short list of suppliers.And to do that, you need to decide your strategy.—---Curious to learn more?Check out my latest insights and how I help manufacturing, distribution and wholesale companies avoid those frustrating Random Acts of Marketing.dowhat.works.