Dave Richards work email
- Valid
- Valid
Dave Richards personal email
Superior leader and executive with 25+ years of experience in advertising, audience targeting, advanced TV advertising, video OTT advertising, sales operations, sales support, marketing research, product development and deployment, sales strategy product marketing, and product management. Demonstrated effectiveness and leadership to develop and grow business services brands in competitive and ever changing advertising industry.Wide-ranging expertise with creating revenue driven audience portfolios, new product launches, brand management, brand positioning, competitive intelligence, and marketing research. Excels in managing marketing teams of researchers, product marketing, event marketing, creative, training, advertising operations, and sales enablement. Skilled at building rapport and collaborative relationships with cross-functional teams to achieve business results.Specialties include: Executive leadership, digital advertising, sales operations, product deployment, audience enablement, sales enablement, research, strategic planning and implementation, market and competitive analysis, brand strategy and management, event marketing and management, business and content applications of research, managing cross-functional teams, client strategy, product development and product management.
Comcast Advertising
View- Website:
- comcastadvertising.com
- Employees:
- 1524
-
Sr. Product ManagerComcast AdvertisingDetroit, Mi, Us
-
Sr. Product ManagerEffectv Oct 2022 - PresentSouthfield, Michigan, United States -
Cross-Platform Audience Manager, Product StrategyEffectv Jun 2019 - Nov 2022Bingham Farms, Mi- Subject matter expert in audience data management and best practices concerning targeting.- Responsible for maintaining and updating Spotlight's strategic audience catalog across digital and linear platforms, ensuring audience definitions align and operation efficiency among various internal and external systems is achieved.- Champion audience-first thinking among Sales and Ad Operations teams while providing a consultative approach to driving business outcomes using data and technology platforms.- Utilize DMP, DSP, internal audience management and analytic tools to drive audience-based planning, buying, targeting, measurement and optimization- Proactively monitor and analyze data performance.- Establish a cohesive 360 view of the customer profile using 1st party, 2nd party, 3rd party and research data, inclusive of online and offline data sources.- Recommend audience targeting strategies based on client campaign goals.- Collaborate with Advanced Platform Solutions and/or Research team to create custom audiences, establish campaign goals and campaign measurement plans.
-
Interactive Inventory Manager / Interactive Corporate TeamEffectv Mar 2015 - May 2019Bingham Farms, MiAs part of the interactive corporate team I work to realize efficiency through consistency in how Spotlight's interactive Media strategies are developed, deployed and delivered across all Comcast regions and markets. I am focused on continuously growing our video OTT business, creating data-driven audience targeting opportunities, analyzing inventory for more grounded decision-making, and piloting and deploying new advanced platform products and product enhancements.
-
Interactive Inventory ManagerEffectv Oct 2014 - Mar 2015Central Division - Bingham Farms, MiWorked as a strategic partner for interactive sales leadership focused on continuously growing our online display/video business. Created inventory monetization analysis for more grounded decision-making based on forecasting, live data and historical trending within Spotlight's fast growing interactive advertising business.
-
Sr. Director, Sales & Marketing OperationsDetroit Media Partnership Oct 2013 - Oct 2014Greater Detroit AreaLed the ad operations team which included advertising finance, training, Salesforce, account management and digital ad ops. Led team managers, challenging them to be accountable and results driven in growing revenue by identifying revenue trends through forecasting reports, analyzing rates, measuring KPIs, setting compensation and revenue goals, and processing print and digital assets to go live. -
Integrated Client Solutions DirectorDetroit Media Partnership Jul 2007 - Sep 2013Detroit, MiLed the newspaper’s integrated client solutions department consisting of research, creative services, product marketing, event marketing and data-driven direct mail teams, all charged with growing and cultivating clients and revenue at the newspaper. Fulfilled customer-centric need based requests that included sales presentations, research data, account strategy, advertising packaging and creative. Strategized with sales leadership to bolster advertising growth through sales lead development, launching of new products, developing product and segment pricing strategies, identifying and cultivating key segments, and through sales territory management.
-
Division Sales ManagerDetroit Media Partnership Jan 2007 - Jul 2007Detroit, MiManaged a team of local account executives, each responsible for territories within the Detroit marketplace. Focus consisted on generating sales from local area businesses seeking advertising to consumers or businesses
-
Direct Marketing & Custom Publications ManagerDetroit Newspaper Partnership 2001 - 2006Detroit, MiResponsible for selling custom publishing programs: business-to-business and business-to-consumer. Also responsible for lead generation, sales and launching data-driven direct mail products & services offered to advertisers.
-
Database Marketing ManagerDetroit Newspapers 1997 - 2004Detroit, MiOversaw the development and management of the newspaper’s business and consumer databases to augment newspaper marketing efforts.
-
Market Development DirectorNorth Hills News Record Jun 1992 - Sep 1993Warrendale, PaCreated the market development function and department at the new daily newspaper. Responsibilities included developing innovative promotions, programs and community events to intensify and drive the newspaper’s strategic mission.
-
Market Development DirectorTimes Herald Mar 1988 - Jun 1992Port Huron, MiCreated the market development function and department at the new daily newspaper. Responsibilities included developing innovative promotions, programs and community events to intensify and drive the newspaper’s strategic mission.
-
Research AnalystDetroit Free Press 1984 - Mar 1988Detroit, Mi
Dave Richards Skills
Dave Richards Education Details
-
Marketing Management
Frequently Asked Questions about Dave Richards
What company does Dave Richards work for?
Dave Richards works for Comcast Advertising
What is Dave Richards's role at the current company?
Dave Richards's current role is Sr. Product Manager.
What is Dave Richards's email address?
Dave Richards's email address is da****@****sch.org
What schools did Dave Richards attend?
Dave Richards attended University Of Detroit Mercy.
What are some of Dave Richards's interests?
Dave Richards has interest in Christ Centered Outreaches, My Family, New Technology, Serving God.
What skills is Dave Richards known for?
Dave Richards has skills like Advertising, Market Research, Digital Media, Marketing, Online Advertising, Integrated Marketing, Direct Marketing, Marketing Strategy, Advertising Sales, Email Marketing, Digital Marketing, Direct Mail.
Who are Dave Richards's colleagues?
Dave Richards's colleagues are Sovanny Bun, Edward Major, Amber Perry, Andrew Pappas, Suresh Sathiah, Brent Redford, Tiana-Rae Tuncap.
Not the Dave Richards you were looking for?
-
Dave Richards
Professional Poker Player | Creator Of Poker With A Purpose | Spiritual And Nlp CoachHenderson, Nv -
Dave Richards
Full Stack Developer - Backend Focus (C# | .Net | Sql Server | Javascript | Typescript | React)South Bend, In5ecipay.com, aluminumtrailer.com, aluminumtrailer.com, aluminumtrailer.com, gmail.com4 +157451XXXXX
-
Dave Richards
Greenwich, Ct3adventinternational.com, adventinternational.com, svpglobal.com -
2bc.edu, yale.edu
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial