Dave Richards Email & Phone Number

Detroit, Mi, Us

Southfield, Michigan, United States

Bingham Farms, Mi

- Subject matter expert in audience data management and best practices concerning targeting.- Responsible for maintaining and updating Spotlight's strategic audience catalog across digital and linear platforms, ensuring audience definitions align and operation efficiency among various internal and external systems is achieved.- Champion audience-first thinking among Sales and Ad Operations teams while providing a consultative approach to driving business outcomes using data and technology platforms.- Utilize DMP, DSP, internal audience management and analytic tools to drive audience-based planning, buying, targeting, measurement and optimization- Proactively monitor and analyze data performance.- Establish a cohesive 360 view of the customer profile using 1st party, 2nd party, 3rd party and research data, inclusive of online and offline data sources.- Recommend audience targeting strategies based on client campaign goals.- Collaborate with Advanced Platform Solutions and/or Research team to create custom audiences, establish campaign goals and campaign measurement plans.

Bingham Farms, Mi

As part of the interactive corporate team I work to realize efficiency through consistency in how Spotlight's interactive Media strategies are developed, deployed and delivered across all Comcast regions and markets. I am focused on continuously growing our video OTT business, creating data-driven audience targeting opportunities, analyzing inventory for more grounded decision-making, and piloting and deploying new advanced platform products and product enhancements.

Central Division - Bingham Farms, Mi

Worked as a strategic partner for interactive sales leadership focused on continuously growing our online display/video business. Created inventory monetization analysis for more grounded decision-making based on forecasting, live data and historical trending within Spotlight's fast growing interactive advertising business.

Greater Detroit Area

Led the ad operations team which included advertising finance, training, Salesforce, account management and digital ad ops. Led team managers, challenging them to be accountable and results driven in growing revenue by identifying revenue trends through forecasting reports, analyzing rates, measuring KPIs, setting compensation and revenue goals, and processing print and digital assets to go live.

Detroit, Mi

Led the newspaper’s integrated client solutions department consisting of research, creative services, product marketing, event marketing and data-driven direct mail teams, all charged with growing and cultivating clients and revenue at the newspaper. Fulfilled customer-centric need based requests that included sales presentations, research data, account strategy, advertising packaging and creative. Strategized with sales leadership to bolster advertising growth through sales lead development, launching of new products, developing product and segment pricing strategies, identifying and cultivating key segments, and through sales territory management.

Detroit, Mi

Managed a team of local account executives, each responsible for territories within the Detroit marketplace. Focus consisted on generating sales from local area businesses seeking advertising to consumers or businesses

Detroit, Mi

Responsible for selling custom publishing programs: business-to-business and business-to-consumer. Also responsible for lead generation, sales and launching data-driven direct mail products & services offered to advertisers.

Detroit, Mi

Oversaw the development and management of the newspaper’s business and consumer databases to augment newspaper marketing efforts.

Warrendale, Pa

Created the market development function and department at the new daily newspaper. Responsibilities included developing innovative promotions, programs and community events to intensify and drive the newspaper’s strategic mission.

Port Huron, Mi

Created the market development function and department at the new daily newspaper. Responsibilities included developing innovative promotions, programs and community events to intensify and drive the newspaper’s strategic mission.

Detroit, Mi