Regena Goberdhan Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

Analyzed market research and consumer insights to build targeted data driven campaigns for global bands in the Spirits, Technology, Food/Beverage industry. Managing creative team to ensure success from concept to strategy implementation.

New York, New York

Develop and execute cohesive marketing strategies that support seasonal/annual sales and company goals. Build successful marketing campaigns, collaborating closely with cross functional marketing teams to contribute to annual calendar strategy development. Specializing on Men's designer brands i.e. Polo Ralph Lauren, Tommy Hilfiger etc. to deliver relevant.

Greater New York City Area

Develop the Brand to Consumer marketing strategies across Martha Stewart Collection, Lucky Brand Home and Charter Club Home, focused on driving higher levels of awareness and engagement through insight first strategies and compelling content that inspires, excites and drives easy solutions for consumers. Digital and social media, events, and PR strategies.

New York, New York

Define and manage the creative workflows for individual projects related to Digital and Print assets. Manage the relationships with a wide range of groups, including all internal and external project contributors. Oversee the work of creative, allocating and utilizing resources in an efficient manner, and maintaining a cooperative, motivated, and.

New York, New York

• Optimize workflow by producing weekly reports establishing work objectives, time frames and expectations for assignments resulting in quick turnaround for projects
• Train new hires on daily process and procedures in all print media types
• Built partnerships with merchants, creative teams and marketing department to enhance cooperation and communication among teams to execute all daily processes
• Administered the workflow for digital assets using MAS, Concept Share and 2AD PRO
• … Show more
• Direct weekly turn-in meetings ensuring all proper documents and information were submitted on time Show less

Greater New York City Area

• Partnered with Communications Manager to plan and promote the global network’s presence both internally and externally. Worked to develop and activate global and regional event programs and sponsorship's to support.
• Managed and launched a global internal website enabling 23,000 employees in 120 countries to stay connected
• Facilitated the planning and execution of events for Cannes Lions Festival of Creativity… Show more Partnered with Communications Manager to plan and promote the global network’s presence both internally and.
• Facilitated the planning and execution of events for Cannes Lions Festival of Creativity and Mobile World Congress
• Published social media content recapping major company events and news Show less

• Acquired and merged student records from ESIMS to CUNYfirst using PeopleSoft applications
• Coordinated student outreach programs engaging student involvement and promoting awareness of life on campus

• Assigned and maintained weekly schedules containing flight dates for National and Local audio campaigns
• Networked with senior management, merchants, and marketing executives to gain a holistic view of the business
• Created a new perspective for Macy’s Wedding and Gift Registry strategy to further enhance the company

Greater New York City Area

• Directed the organization’s departments of public relations, media, and communications
• Served as a liaison between student body and administration on a variety of student issues
• Coordinated student outreach programs promoting awareness of life on campus

Greater New York City Area

• Facilitated the planning and execution of an award ceremony recognizing social justice journalists and cartoonist
• Constructed and maintained databases of various publications for email marketing
• Promoted award on various social media sites

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Communication And Media Studies