Managed and maintained web content using Adobe Experience Manager and Digital Asset Manager, ensuring optimal user experience and business alignment. Collaborated with cross-functional teams, optimized content for desktop and mobile, and ensured compliance with accessibility standards, while conducting A/B testing to enhance content effectiveness.- Managed and maintained web content using Adobe Experience Manager and Adobe Digital Asset Manger, ensuring optimal user experience and alignment with business goals.- Lead the creation, updating, and management of web content, including copy, images, videos, and SEO metadata. - Published all content to company corporate sites and customer facing sites.- Uploaded, managed and maintained all digital assets in Adobe Digital Asset Manager, ensuring precise tagging and accuracy.- Optimized digital assets as necessary to accommodate desktop and mobile web environments, using UI/UX best practices.- Collaborated with cross-functional digital marketing teams to optimize web content for best user experience.- Ensured compliance with AODA Information and Communications Standard and WCAG 2.0 AA Guidelines as a member of the Home Depot Web Accessibility team.- Conducted A/B testing and analyze web traffic, lead conversions, and bounce rates to continuously improve content effectiveness.

Designed and developed interactive e-learning modules, ensuring compliance with accessibility standards. Managed digital assets, optimized them for cross-platform performance, and trained non-technical staff on digital technologies to enhance their content management capabilities.- Designed and developed online interactive learning modules using HTML, CSS, JavaScript and jQuery libraries, ensuring adherence to AODA and WCAG 2.0 AA Guidelines.- Published and maintained all content to company corporate partner portals and customer facing websites.- Managed and maintained all digital assets in Adobe Digital Asset Manager, ensuring precise tagging and accurate organization.- Refined digital assets to ensure seamless performance across both desktop and mobile web environments.- Trained non-technical staff on digital and web-related technologies, enhancing their ability to contribute to content management.

Built and optimized web pages for marketing campaigns, ensuring they aligned with BMO’s branding. Collaborated with marketing teams and published content on internal corporate partner websites.- Built and optimized web pages for marketing and promotional campaigns using HTML, CSS, and JavaScript. - Published developed web pages to internal corporate partner websites, accessible only to corporate partners.- Collaborated with marketing teams to ensure web content aligned with BMO’s branding and business objectives.

Managed intranet content and developing analytics reports to measure digital content effectiveness while assisting in managing social media channels, providing regular monitoring and analysis using Hootsuite.- Managed content on company intranet sites and developed analytics reports to assess the effectiveness of digital content. - Assisted in managing social media channels and provided regular monitoring and analysis using Hootsuite.