Architect of brandsDavid Clifton most recently was Chief Customer & Marketing Officer for Huntington Bank, responsible for all of Huntington’s distribution, brand, marketing, advertising and customer experience. The architect of the Huntington’s rebranding (both strategic and physical), Clifton directed creation of Asterisk-Free Checking™, Voice™ credit cards and the patented 24-Hour Grace® (documented in a Harvard Business Case Study), as well as industry-leading, double-digit annual household growth since his arrival and recognition by Money Magazine, JD Power and TNS. He retired from bank marketing in December 2015 and assisted with the First Merit acquisition through May 2017.Prior to joining Huntington in 2010, Clifton led marketing for Chase & Bank One for 12 years, helping grow those brands to #1 in category and directing over $500 million in annual budgets driving brand identity, new customer marketing programs, advertising, branch and ATM refurbishment and design programs, internet marketing and rebrand communications. He launched new products and services including Education One™ loans, internet loan originations through Quicken, Lending Tree and Wingspan, Chase Picks Up the TabSM and 1% Mortgage Cash Back®, and drove both the Bank One brand and the Chase brand to lead the banking category in household growth from 2003-2009.Clifton was General Manager for Young & Laramore Advertising from 1985 to 1997, where he directed marketing strategies and campaigns for accounts including Mayflower, Steak n Shake, Red Gold Tomatoes and NutraSweet. Inventor on several patents, Clifton earned a MBA in Marketing from Indiana University, Executive Education at Darden School of Business, University of Virginia, and a bachelor's in Engineering from Purdue.Now residing in Bluffton, South Carolina and Lewis Center, Ohio, Clifton serves as a guest lecturer, Executive in Residence at Purdue University and past Board Chair for the Greater Columbus Arts Council.