David M. Johnson Email & Phone Number

Madison, Wisconsin, United States

• Lead communications strategy for company-wide weekly newsletter distributed to employees and contractors, ensuring alignment with brand standards and corporate messaging goals.
• Develop and execute integrated communication strategies to enhance TruStage’s corporate reputation, ensuring consistency across internal channels and alignment with broader brand and messaging goals.
• Develop and manage multi-channel communication campaigns, increasing engagement and strengthening brand visibility among employees and contractors.
• Provide strategic consultation and editorial oversight to leaders, ensuring content aligns with corporate objectives, reputation management initiatives, and sensitive issue communication.
• Collaborate with cross-functional teams and key stakeholders to identify reputational risks and proactively enhance TruStage’s image.
• Analyze communication and publication performance metrics to generate insights, optimize content strategies, and improve effectiveness in driving key messages that supports TruStage’s mission and services.

Madison, Wisconsin, United States

Madison, Wisconsin

• Developed and implemented integrated communication campaigns to promote internal messaging, public relations, and external marketing efforts, bolstering brand reputation.
• Acted as the organization's media relations lead, securing positive press coverage and managing crisis communications, enhancing Goodwill’s standing within the community.
• Supported leadership by drafting key communications, press releases, talking points, and media responses on sensitive issues, effectively positioning Goodwill as a community leader.
• Coordinated media relations for high-profile events, managing interviews and ensuring strategic alignment with organizational goals and brand reputation.
• Maintained strong relationships with media outlets, local businesses, and community stakeholders to advance Goodwill’s reputation and mission-driven objectives.

Madison, Wisconsin

• General assignment reporter
• Developed compelling multimedia content, including news features and investigative reports, to build station credibility and viewer engagement across various platforms (broadcast, digital, social media).
• Cultivated relationships with key stakeholders, including local government and business leaders, to enhance access to exclusive stories and maintain a strong brand presence.
• Assisted in social media strategy development, tailoring content for online platforms to maximize audience reach and engagement.

Macon, Georgia Area

• General assignment reporter and weekend anchor.
• Led weekend newscasts and reported on breaking news, effectively managing editorial content, news production, and media distribution to maintain viewer trust and station credibility.
• Collaborated with station leadership to drive strategic content development, aligning news stories with community interests and station branding.
• Create daily content for delivery across multiple platforms including broadcast, online and social media.
• Implemented multiple forms of media to cater to current social platforms and organization’s website for both desktop and mobile users.
• Develop new story ideas relevant to the target market.

Rapid City, South Dakota Area

• General assignment reporter and weekend anchor.
• Managed and produced a 2-hour morning newscast, including content strategy, editorial oversight, and broadcast execution.
• Coordinated news content with field teams, ensuring real-time updates and comprehensive coverage of breaking stories, enhancing the station’s reputation for timely and accurate reporting.
• Developed a network of sources who provided tips and early access to information
• Create and edit daily content to deliver across multiple platforms including broadcast, online and social media.

Greater Los Angeles Area

• News writer for the KTLA Weekend Morning Show
• Write and update scripts, edit video, create graphics
• Coordinate incoming news content from crews in the field

Santa Barbara, California Area

• Produce the 2-hour morning newscast including content strategy, editorial oversight, and broadcast execution.
• Coordinated news content with field teams, ensuring real-time updates and comprehensive coverage of breaking stories, enhancing the station’s reputation for timely and accurate reporting.
• Post stories to the station website
• Coordinate incoming news content from crews in the field

Los Angeles, California, United States

• Assist reporters/field producers on tape shoots and live shots.
• Assist in researching topics for live segments.
• Pitch segment ideas.

Los Angeles, California, United States

• Assist with the daily production of a fast paced, high profile market morning show.
• Assist with scripts and rundown distribution.

Bachelor Of Arts, Journalism; Broadcasting

Associate Of Arts, Broadcasting Programming And Production