David Shaw Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Lead and manage a high-performing team of four responsible for developing and executing go-to-market strategies, including brand activation, for the Acute Care Channel (Hospitals, Wound Care Clinics, Orthopedic Clinics) in the US and Canada directly driving positive sales growth and aligning with business objectives.Utilize market data to drive informed decisions identifying product gaps and opportunities in the market. Present findings to key stakeholders (Sales, Corporate Accounts, Product Management, Global Partners, and Business Development) driving adoption of data-backed proposals. Partner with global and local stakeholders on key brand campaigns from ideation, creation, and activation, analyzing results to show return on investment (Power BI and CRM).Collaborate cross-functionally linking insights to the 8Q Plan ensuring a consistent, clear, and evidence-based voice into Global Marketing Innovation with respect to product needs for the channel.Own key marketing relationships with Distribution, Group Purchasing Organizations, and Government to capture mindshare driving push/pull strategy across Acute, Long-Term Care, and Homecare Channels.

Philadelphia, Pennsylvania

Analyzed prior performance in order to effectively plan and execute distribution and GPO brand/product marketing programs to support measurable revenue growth across Long Term Care, Homecare/Vascular, and Acute channels.Managed key national distributor marketing programs activation to ensure TENA brand awareness, consideration, and loyalty which drove an increase in net sales growth in 2018. Developed and implemented systematic processes for the successful execution of annual product promotions aligned with business objectives and product launches which led to annualized incremental new business of $1M.Partnered with Commercial Excellence to identify and measure KPIs creating interactive distributor/GPO scorecards utilized in QBRs, marketing campaigns, and promotions. Derived meaningful insights from quarterly GHX data to inform product launches, channel strategy, and competitive intelligence.Managed annual tradeshow process (45 regional, 5 national) including ROI analyses, KPI measurement, and reporting via Microsoft Dynamics to effectively allocate tradeshow budget.Forecasted marketing budget to ensure on-track spend and identify reinvestment opportunities.

Wilmington, De

Established and globally implemented new overarching brand architecture and core messaging to over 25 channel partners enabling co-marketing agreements and media engagements. Developed and executed segment-specific marketing plans in cosmetics and personal care and food and flavor markets contributing to achievement of joint venture’s business, marketing, and sales objectives.Developed and implemented range of marketing communication activities including print/digital advertising, global tradeshow management, website design, press releases, social media, smart device application launch, and customer engagement events.Collaborated and worked cross functionally with technical service manager utilizing market insights and voice of customer to develop, execute, and implement technical findings across various market segments. Tracked and managed marketing budget to ensure accurate reporting of business metrics.

Wilmington, De

Developed and improved sales processes, including price authorizations, lead management, forecasting, and delta analysis for improved workflow, auditing purposes, and expedited customer response time.Led Salesforce.com initiative globally by implementing reports, dashboards, and opportunity pipeline leading to accurate reporting of metrics to the board for key strategic business decisions. Initiated drum quality investigation with largest Japanese customer, identified handling issues and implemented solutions that decreased customer complaints and improved customer satisfaction. Researched, analyzed, and reported monthly pricing and trends of competitive molecules communicating the important market intelligence to the sales team, enabling more informed customer meetings. Led value chain market research in two key strategic markets (brewery and artificial leather) by utilizing market research reports, collecting voice of customer, and conducting industry phone interviews resulting in go-to-market strategies for both segments.

Wilmington, Delaware

Designed and implemented Digital Asset Management (DAM) system, including asset gap analysis, managing relationships with vendors and internal customers, and training key users to access the 1,000 newly available digital assets.Led cross-functional project to rebrand 23 global facilities in accordance to DuPont brand standards, which successfully expedited the integration of Danisco and DuPont.Organized and managed a team to represent Industrial Biosciences in the DuPont Innovation Center in Johnston, Iowa by providing key content and displays to inform internal and external customers of the “One DuPont” story in Food, Agriculture, and Biotechnology driving future projects and sales.Supported Global eMarketing Leader in building the U.S. and China Sorona® websites and updating the Industrial Biosciences website, which provided customers with a user-friendly experience and fresh content. Led Salesforce.com greenbelt project to measure and improve adoption within Industrial Biosciences by providing the sales teams with accurate metrics enabling them to make strategic decisions.

Created monthly e-newsletter sent to existing clients increasing product ordersRevamped and revised content for company websiteAssisted North American account executives with daily projects

Managed and delegated tasks to 15 committee members by setting weekly and semester goals.Contacted businesses via e-mail, telephone, and grassroots marketing after creating the Official Corporate Partnership Packet.Surpassed goal of $1,000 for two semesters raising $3,000 in two semesters through various partnerships with ShopRite, Northwestern Mutual, and Enterprise.

Coordinated and supplied over 100 donation requests (signed memorabilia) per week to fundraising events, raising money for different foundations or causes.Assisted in community programs such as “School Assembly Program,” “Face-Off for Fitness,” and “Hooked on Hockey” for over 10,000 children raising awareness of teamwork, health, and education.Refereed “Mites on Ice” and “Modell’s Hockey Shootout” during the intermissions of 41 home games.Selected military and children’s organizations to attend Flyers game on behalf of the Flyers Captain during 41 home games.

Sold the most college Flyers tickets in two intern sales contests to win a night of networking in the press box at the Flyers game and a day of shadowing a Flyers practice with the Vice President of Public Relations.Orchestrated a group sale of 40 tickets to Relay for Life at Temple University raising $400 dollars for the American Cancer Society.Volunteered at Public Relations/Marketing events such as WMMR’s 76ers ticket giveaway at the Spectrum.Participated in weekly classes teaching sales, public relations, interactive marketing, and grassroots marketing.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Temple University American Marketing Association, Temple University Business Honors Student AssociationDean’s.

Education record