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An energetic, seasoned marketing professional with a proven history of delivering record-breaking growth, awareness, and visitation through strategic planning and partnerships. Expertise in business analysis, analytics, and cooperative marketing program management and partner development. Skilled in social media engagement, advertising, and building relationships to foster ongoing partnerships. Excels in leveraging advanced technologies for precise message delivery, ensuring maximum return on investment. With over 6 years of experience of Marketing at Herschend Family Entertainment; achieved record breaking growth and revenue across our portfolio of Amusement Parks, Aquariums, Resorts, and Adventure Tour Companies. My mission - to bring a destination marketing approach to our family of amusement parks and attractions, with the sustainable and relationship-driven growth of long-distance travelers.
Hamilton County Tourism, Inc.
View- Website:
- VisitHamiltonCounty.com
- Employees:
- 30
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President And Ceo At Visit Hamilton CountyHamilton County Tourism, Inc.Carmel, In, Us
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Chief Executive OfficerWest Advanced Marketing Jan 2024 - PresentNorcross, Georgia, United StatesHelping Tourism, Hospitality, and Destination clients with their strategic marketing planning and execution along with insights and analytics for their research needs. Developing client’s strategic marketing plans with current situation analysis, vision and mission development, goals and objectives, strategies and actions, and final implementation. Along with strategic marketing plan development, also working on client’s analytic and insight needs from their own and 3rd party (mobile tracking, accommodations, ticket revenue, etc..) data. Research that can be used for both public and internal presentations, timely dashboards, and one-off projects
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Executive Director, Destination MarketingHerschend Family Entertainment Oct 2017 - Feb 2024Peachtree Corners, GaBringing a destination marketing approach to the Herschend Family of amusement parks and attractions (Dollywood, Silver Dollar City, Newport Aquarium, Adventure Aquarium, Wild Adventures, and Stone Mountain Park)with the sustainable and relationship driven growth of long distance travelers.Moved to a contractor / consultant role at the end of January -
Director Of Tourism & Economic Development MarketingI76 Solutions Aug 2015 - Oct 2017Skipack, PaHelped launch the advertising and consulting agency focused primarily on branding, marketing insight, media placement, economic development strategy, and social media. Helping clients design and execute digital and traditional media campaigns to increase awareness and deliver brand value and significant return on investment. In addition to digital and traditional media, social media is an equal focus with both advertising and growth campaigns for all the social media platforms. Utilizing the latest technologies for display, pre roll, native content, etc, to deliver the right message at the right time to the right person. Current clients include hotels, convention and visitor bureaus, technology companies, cities, and universities. -
Vice President Of TravelMichigan Economic Development Corporation Nov 2014 - Jul 2015Lansing, Michigan AreaResponsible for all aspects of Travel Michigan - “Pure Michigan” marketing efforts: advertising campaigns with regional, national, and international scope that included out of home, print, radio, television, transit, and unique out of home. Negotiated sponsorship deals and media value with corporate partners such as Coca-Cola, Detroit Tigers, ESPN Bassmasters, USPGA, and NASCAR. Further refined and grew the cooperative marketing program, which totaled $6 million with more than 55 partners from across Michigan. Took the budget from $29 million in FY 15 to $33 million in FY 16. Strong social media efforts that continue to support the #1 worldwide travel office on Instagram #PureMichigan and reached our goal of surpassing 1 million Facebook fans (went from 715,000 in February 2015 to over 1 million by end of May 2015). Worked closely with several industry stakeholder groups (lodging, ski and snow sports, wineries, brewers guild, dept. of Ag, dept. of Natural Resources, dept. Motor vehicles), along with the 51 CVBs in the State of Michigan. Grew year over year Michigan.org by 15-25% per month in 2015. Developed the third state partnership with the Google Trekker program and just recently initiated the first US live virtual tour which was hosted on Michigan.org. Introduced new research programs that refined the advertising ROI and brought new state metrics of visitation generated employment and economic impact. Won the 2015 U.S. Travel Mercury Award for the “Google Trekker Program”. -
Vice President Of MarketingPocono Mountains Visitor Bureau Nov 2009 - Nov 2014Stroudsburg, PaResponsible for all aspects of PMVB marketing efforts: Advertising campaigns, collateral material, strategic marketing plan, website, mobile website, social media, text marketing, cooperative advertising and business development. PMVB has an overall budget of $5.5 million of which the marketing allocation is approximately $2.2 million. Since joining the PMVB, hotel tax revenue has increased by 5-12% for the last three years and grew the website traffic from target markets by over 20% each year, YOY; developed a cooperative advertising program which generated over $2 million in 30 months. Developed a partnership with NBC Universal and CBS to broadcast a “live” daily beauty shot from the Pocono Mountains with a value added of over $2 million. Consecutively won HSMAI Adrian Gold and Silver Awards for 2011 and 2012. Won, US Travel Association Destiny Award 2012 for single targeted promotion that focused on social media. Manage a staff of six in marketing and communications. 2011 HSMAI Top 25 Extraordinary Mind in Sales and Marketing. -
Director Of MarketingBucks County Conference And Visitor Bureau Oct 2007 - Nov 2009Bensalem, PaResponsible for all aspects of BCCVB marketing efforts: Advertising campaigns, visitor guide, collateral material, website, strategic marketing plan, research, grant writing and internal marketing. BCCVB has an overall budget of $3.2 million of which the marketing allocation was approximately $1 million. Redesigned the web site; brought new marketing campaigns for Bucks County that won US Travel Association Destiny Award, Travel Weekly Magellan Silver and HSMAI Adrian Gold Award. Generated over $100,000 in co-operative advertising and worked continually with local, state and federal officials for grants and partnerships. Manage and work with a staff of five.
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Visiting ProfessorDrexel University Sep 2004 - Sep 2007Philadelphia, PaTaught exclusively in the MBA program; courses included Corporate Social Responsibility (Evening MBA and Executive MBA), Strategic Marketing (1 Year Corporate MBA and Evening MBA) and Services Marketing (Evening MBA). In addition, courses were also provided for the Online MBA. I have conducted research on Internet Marketing, Customer Service / Loyalty, Services Marketing, Product Brand Marketing, and Corporate Social Responsibility. -
InstructorTemple University Aug 1999 - Aug 2004Philadelphia, PaTaught and conducted research on tourism, marketing, electronic marketing, destination management, hospitality accounting, sport finance and supply chain management. Also was strongly involved with curriculum development and managing student internships.
David West Skills
David West Education Details
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Natural Resources Management And Policy -
Tourism -
Tourism Marketing
Frequently Asked Questions about David West
What company does David West work for?
David West works for Hamilton County Tourism, Inc.
What is David West's role at the current company?
David West's current role is President and CEO at Visit Hamilton County.
What is David West's email address?
David West's email address is dw****@****nty.com
What is David West's direct phone number?
David West's direct phone number is +121563*****
What schools did David West attend?
David West attended University Of Michigan, Michigan State University, Michigan State University.
What are some of David West's interests?
David West has interest in Science And Technology, Education, Arts And Culture, Environment.
What skills is David West known for?
David West has skills like Marketing, Tourism, Social Media Marketing, Marketing Strategy, Public Relations, Social Media, Advertising, Event Management, Public Speaking, Hospitality, Media Relations, Destination Branding.
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