David West Email & Phone Number

Carmel, In, Us

Norcross, Georgia, United States

Helping Tourism, Hospitality, and Destination clients with their strategic marketing planning and execution along with insights and analytics for their research needs. Developing client’s strategic marketing plans with current situation analysis, vision and mission development, goals and objectives, strategies and actions, and final implementation. Along with strategic marketing plan development, also working on client’s analytic and insight needs from their own and 3rd party (mobile tracking, accommodations, ticket revenue, etc..) data. Research that can be used for both public and internal presentations, timely dashboards, and one-off projects

Peachtree Corners, Ga

Bringing a destination marketing approach to the Herschend Family of amusement parks and attractions (Dollywood, Silver Dollar City, Newport Aquarium, Adventure Aquarium, Wild Adventures, and Stone Mountain Park)with the sustainable and relationship driven growth of long distance travelers.Moved to a contractor / consultant role at the end of January

Skipack, Pa

Helped launch the advertising and consulting agency focused primarily on branding, marketing insight, media placement, economic development strategy, and social media. Helping clients design and execute digital and traditional media campaigns to increase awareness and deliver brand value and significant return on investment. In addition to digital and traditional media, social media is an equal focus with both advertising and growth campaigns for all the social media platforms. Utilizing the latest technologies for display, pre roll, native content, etc, to deliver the right message at the right time to the right person. Current clients include hotels, convention and visitor bureaus, technology companies, cities, and universities.

Lansing, Michigan Area

Responsible for all aspects of Travel Michigan - “Pure Michigan” marketing efforts: advertising campaigns with regional, national, and international scope that included out of home, print, radio, television, transit, and unique out of home. Negotiated sponsorship deals and media value with corporate partners such as Coca-Cola, Detroit Tigers, ESPN Bassmasters, USPGA, and NASCAR. Further refined and grew the cooperative marketing program, which totaled $6 million with more than 55 partners from across Michigan. Took the budget from $29 million in FY 15 to $33 million in FY 16. Strong social media efforts that continue to support the #1 worldwide travel office on Instagram #PureMichigan and reached our goal of surpassing 1 million Facebook fans (went from 715,000 in February 2015 to over 1 million by end of May 2015). Worked closely with several industry stakeholder groups (lodging, ski and snow sports, wineries, brewers guild, dept. of Ag, dept. of Natural Resources, dept. Motor vehicles), along with the 51 CVBs in the State of Michigan. Grew year over year Michigan.org by 15-25% per month in 2015. Developed the third state partnership with the Google Trekker program and just recently initiated the first US live virtual tour which was hosted on Michigan.org. Introduced new research programs that refined the advertising ROI and brought new state metrics of visitation generated employment and economic impact. Won the 2015 U.S. Travel Mercury Award for the “Google Trekker Program”.

Stroudsburg, Pa

Responsible for all aspects of PMVB marketing efforts: Advertising campaigns, collateral material, strategic marketing plan, website, mobile website, social media, text marketing, cooperative advertising and business development. PMVB has an overall budget of $5.5 million of which the marketing allocation is approximately $2.2 million. Since joining the PMVB, hotel tax revenue has increased by 5-12% for the last three years and grew the website traffic from target markets by over 20% each year, YOY; developed a cooperative advertising program which generated over $2 million in 30 months. Developed a partnership with NBC Universal and CBS to broadcast a “live” daily beauty shot from the Pocono Mountains with a value added of over $2 million. Consecutively won HSMAI Adrian Gold and Silver Awards for 2011 and 2012. Won, US Travel Association Destiny Award 2012 for single targeted promotion that focused on social media. Manage a staff of six in marketing and communications. 2011 HSMAI Top 25 Extraordinary Mind in Sales and Marketing.

Bensalem, Pa

Responsible for all aspects of BCCVB marketing efforts: Advertising campaigns, visitor guide, collateral material, website, strategic marketing plan, research, grant writing and internal marketing. BCCVB has an overall budget of $3.2 million of which the marketing allocation was approximately $1 million. Redesigned the web site; brought new marketing campaigns for Bucks County that won US Travel Association Destiny Award, Travel Weekly Magellan Silver and HSMAI Adrian Gold Award. Generated over $100,000 in co-operative advertising and worked continually with local, state and federal officials for grants and partnerships. Manage and work with a staff of five.

Philadelphia, Pa

Taught exclusively in the MBA program; courses included Corporate Social Responsibility (Evening MBA and Executive MBA), Strategic Marketing (1 Year Corporate MBA and Evening MBA) and Services Marketing (Evening MBA). In addition, courses were also provided for the Online MBA. I have conducted research on Internet Marketing, Customer Service / Loyalty, Services Marketing, Product Brand Marketing, and Corporate Social Responsibility.

Philadelphia, Pa

Taught and conducted research on tourism, marketing, electronic marketing, destination management, hospitality accounting, sport finance and supply chain management. Also was strongly involved with curriculum development and managing student internships.

B.S., Natural Resources Management And Policy

M.S., Tourism

Activities and Societies: President of the Graduate Student UnionTourism and Hospitality Marketing

All But Dissertation, Tourism Marketing

Activities and Societies: President of the Graduate Student Union 1998-1999tourism, marketing, hospitality finance, research, and psychology